B2B Stories

It’s All About the Processes

Hopefully, you found my column from last week valuable as you reflected upon how your company provides your target market with what it values most. In case you missed last week’s column, it addressed how a firm uses its “order winner(s)” to provide its target market with a compelling reason to purchase its goods and services. To review, an order winner is something that a firm’s product does better than any of its competitor products. It is important to remember that what it does better has to be something the

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B2B Stories

Multi-million dollar contract for a company with an Augusta office

A Virginia-based company with more than 100 offices nationwide has been awarded an $889 million contract with local impact. The contract will support the U.S. Army Cyber Command (ARCYBER) and its mission partners. “The ARCYBER contract showcases the multi-faceted ability of Peraton to support the integration of cyberspace-related operations with EW, IO, and other IAE activities to provide information advantage,” said Tom Afferton, President, Cyber Mission sector, in a news release announcing the contract. The company opened an office in Augusta in 2020, located in the Georgia Cyber Innovation and

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Darin Myers

Coach Darin: Sales pitch problems and how to solve them

A drawn-out sales process can be the downfall of an otherwise healthy business – or at the very least, a huge drain on efficiency and profitability. Slow sales cycles are more expensive than their streamlined counterparts and profoundly impact the cash flow and financial stability of the company due to the delayed influx of sales dollars. Eager customers who find themselves trapped in a slow sales process often lose interest and perhaps, look to even higher-priced or lower-quality competitors to fulfill their needs. Even if a drawn-out deal does eventually

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B2B Stories

Simon Says: Climate change to impact local economy?

Several weeks ago, I attended the American Economic Association annual meeting in San Antonio. As economists, we always have our annual meeting over the first weekend of the year, because who else wants to go to a conference at that time? We get great deals on hotel rooms ($115 per night!). As well as presenting a paper on Name Image and Likeness, I attended several other sessions. One presentation I heard was from Daniel Wilson from the Federal Reserve Bank of San Francisco. He and a colleague analyzed the long-run

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B2B Stories

$33 million parking deck breaks ground

Students at Augusta University’s (AU) Health Sciences campus will soon spend more time in classrooms and less time searching for parking. A groundbreaking ceremony for an on-campus parking deck was held on Monday near Elm Hall, just off R.A. Dent Blvd. Yvonne Turner, Executive Vice President for Finance, said the university needs modern facilities to support students, faculty, and staff. “The construction of this parking deck is a significant step in meeting those needs and ensuring that our university remains a place where academic pursuits and campus life can thrive,”

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B2B Podcasting

Continued growth for Goodwill campus

Goodwill took another step forward in the plans for workforce development. A ribbon-cutting last week was held to introduce a new Welcome Center. It’s the latest addition to Helms College, Edgar’s Bakehouse, and the Job Connection. Mike Petchenik has more in today’s Biz Bits.

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B2B Stories

Local weather impact on the economy

Editor’s note: As a former meteorologist in Cincinnati, Nashville, and Columbus, GA, Simon Medcalfe’s story about climate change and future economic impacts in the CSRA intrigued me. I reached out to discuss the topic in depth with a current weather expert. If you are an Augustan or have lived in the CSRA long enough, you know that weather can have a huge financial impact. The first example that comes to mind, is the flooding of October 1990, when more than a foot of rain fell in two days, including 8

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B2B Podcasting

3 simple steps for building business success

Whether you are launching a new business or just need a little guidance, the experts at SCORE have been where you are and can give invaluable guidance. Check out their workshop schedule here: www.greateraiken.score.org

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B2B Podcasting

North Augusta puts the “fun” in fundraising

An evening of fun and food is planned to pave the way for future development in North Augusta. Melodies and Masterpieces will also feature music and art. Mike Petchenik has more in today’s Biz Bits.

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Consumer Stories

Students ready to dazzle employers

While job fairs are a popular way for businesses to attract new employees, students in Columbia County are flipping the script. The Columbia County School District (CCSD) is partnering with Columbia County, the Columbia County Chamber Foundation, and the Columbia County Sheriff’s Office (CCSO) for the fourth annual CTAE (Career, Technical and Agricultural Education) Workforce Showcase Competition on Friday, Feb. 16. Brooks Smith, director of the school district’s CTAE programs, told ABD this showcase is also a competition for students to show off to potential employers the skills they are

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