A drawn-out sales process can be the downfall of an otherwise healthy business – or at the very least, a huge drain on efficiency and profitability. Slow sales cycles are more expensive than their streamlined counterparts and profoundly impact the cash flow and financial stability of the company due to the delayed influx of sales dollars. Eager customers who find themselves trapped in a slow sales process often lose interest and perhaps look to even higher-priced or lower-quality competitors to fulfill their needs. Even if a drawn-out deal does eventually