
Free Access: Tips for setting effective KPIs
There are many principles for running a strong, thriving business. Key among these guidelines is this: What can be measured should be measured. The data compiled for key business metrics can, as we have said before, “say a lot about what you’re doing right and where your best efforts are falling short.” No CEO or business owner should ever ignore or neglect the information available through KPIs (Key Performance Indicators). According to Investopedia, the most commonly used KPIs include: Revenue growth Revenue per client Profit margin Client retention rate Customer








