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Local business leaders share strategies for boosting online holiday sales

Business owners often wear too many hats to devote the time and attention needed to create impactful social media posts, according to Lisa Martin. Yesterday, Martin, CEO of Media and Marketing Advisors in Augusta, attended the Augusta Metro Chamber of Commerce’s Third Thursday Business Builder. The event featured a panel discussion on effective strategies for boosting online sales this holiday season. “You really can’t do it on your own,” she said. “You need to hire someone.” The panelists were Rafy Bassali, owner of The Swank Company, Posh Tots Children’s Boutique

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Shawna Woodward

Free Access: Real Talk Real Estate: How to find a good tenant

In the future, you may find yourself with an investment property. I have clients who did not necessarily purchase a home as an investment property but ended up keeping it as one. One of my clients was in the military, and when he got stationed at Fort Gordon they purchased a home. Three years later the husband was re-stationed and instead of selling the house, they turned it into a rental property. Suddenly, they were property managers with the daunting task of finding a tenant. Let’s face it, just like

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B2B Stories

Faith Friday: Sending gifts from Augusta businesses with help from above

Randall and Janice Williams truly believe the part of scripture in James 1:17 that says, “Every good and perfect gift comes from above….” They prove it daily through their shared labor of love, Augusta Gift Baskets, a home-based e-commerce business founded in January 2021. He’s a former restaurateur. She’s a retired nurse. They not only blended their families (five children and 10 grandchildren) when they married three years ago but also their love for serving others.” “It is our job to deliver easy, thoughtful gifts and ensure our customers are

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B2B Stories

Tax tips for year-end charitable giving

As Thanksgiving and Christmas draw near, many people think about making charitable donations – for both altruistic and tax reasons. For people who don’t take the standard deduction on the 10-40 form but itemize instead, items like donations to charities can help reduce the amount of money you owe to the government. So, if you’re looking to shave a little off the amount of tax the IRS will collect, there are a few important things to keep in mind. Make a qualified gift. Make sure the organization you’re giving to

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Darin Myers

Free Access: How social media can drive product innovation

Darin Myers is the local facilitator of  The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success regarding strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. The

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B2B Stories

Local tourism gets back on track in 2022

Bennish Brown is tired of talking about 2019 because much of what has happened in the local tourism industry in 2022 has been compared to that year. On Tuesday, Brown, CEO of Destination Augusta (in the above photo), along with Augusta Sports Council CEO, Michelle Pippin, presented highlights of the local tourism and hospitality industries at Experience Augusta: The Annual Tourism Celebration Event. “I want to move beyond 2019, but it provides important benchmarks,” he said. This is the first year the event has been held in three years. Brown

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Consumer Stories

Custom golf cart business opens in Evans

A new business in Evans gives customers the opportunity to build a custom golf cart or give their old cart a makeover. Kart King, 4158 Washington Road, Suite 11, celebrated its grand opening yesterday. Until now, the company has provided retail sales and service at 1697 Broad St. in Augusta’s King Mill Park, but the retail side of the business has moved to the Evans store, according to Chandler Hall, Kart King’s head of operations and owner, Barry Hall’s brother. “We’ve decided to use the other location as our shop,”

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Consumer Stories

Business Lunch Review: Augusta Regional Airport Café

Editor’s Note: Wes Hennings never met a meal he walked away from and is an opinionated eater! Each Thursday he shares the results of a business lunch he’s had with a colleague as a way to advise our business community on the good, bad, and tasty across the CSRA. He doesn’t let ABD or the restaurant know where he is going and his opinions are his own. He grades the restaurants he visits on a 1-5 scale with “5” being outstanding. We call this our “Real Business Lunch Review”. Food

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B2B Stories

Social Security cost of living adjustment is the biggest in over 40 years

Americans drawing money from Social Security received some good news for 2023 with a cost-of-living adjustment (COLA) designed to keep up with inflation. The Social Security Administration (SAA) announced last month that it would implement an increase in benefits of 8.7 percent. The new rate will go into effect in January. For many recipients, this will amount to a monthly addition of $140-150. The SAA distributes funds to retired senior citizens, as well as to those who are disabled and to widows, widowers, and children of deceased workers. The 8.7

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