Marketing

B2B Stories

Lecture at Augusta University to address on-line ethics

Next week, a digital expert will discuss how web designers can incorporate ethics and empathy into creating a positive user experience. Denise Weiss – UX strategy and digital operations leader for Deloitte Insights, will deliver a lecture titled “The Ethical Case for Digital Empathy in User Experience” on Monday, Oct. 4 from 6-7 p.m. in Augusta University’s Jaguar Student Activities Ballroom. The presentation, part of the James M. Hull College of Business’s Russell A. Blanchard Distinguished Lecture Series in Ethics, is free and open to the public. “Ethics are a

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B2B Stories

Lessons Learned: Show up every day with integrity

Twenty-eight years… That is 10,220 days and 1,344 weeks. During this time, I experienced the death of MTV, the release of the first cell phone, the rise of social media/share culture and the beginnings of Super Savers, now known as Home Direct of Augusta, my direct mail advertising company. When I first started in the advertising industry it was the late 90’s, men’s shorts became longer, Walkmans and cassette tapes were abundant, and power suits were a thing. The advertising company I worked for was Jones Intercable’s Cable Coups, a

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