Marketing

The old adage for any small business is location, location, location. However, being in the right place will not make your business a success if potential customers do not know about you. That is where the next crucial tool for small businesses comes into play: Marketing. Aiken SCORE can help, and ABD is sharing the secrets of success. SCORE, the volunteer-driven organization with a team in Aiken, offered a free online seminar to show the must-do steps to successfully market a small business. It’s part of the non-profit’s ongoing mentoring,

The explosive growth in the use of artificial intelligence (AI) brings new tools into the hands of business leaders, schools, and individuals. It provides improved potential for workflow and creativity, but it has also opened up questions about how it is used. The Augusta Metro Chamber of Commerce’s July Third Thursday Business Builder focused on “Minds and Machines: Advancing Ethics in AI.” Led by Matthew Jay, CEO of PC Techware, Inc., the session looked at guidelines to keep AI use transparent and ethical. “I know when I say ethics, everybody’s

In today’s online world, one of the most powerful tools for businesses is the Google Business Profile. The Aiken Chamber of Commerce wants to help teach the tricks of building one. The Chamber is offering “Mastering Your Google Business Profile” on June 12. The result is to teach business owners how to build a profile that will attract customers, improve online visibility, and raise trust for their brand through Google. “A lot of times, that’s the first place people are going to search for companies,” Jim Tunison, Chamber President and