Patrick Reynolds sat in the front row at an AI sales workshop for a few reasons. He was trained as an engineer, isn’t a natural salesperson, and is the CEO of Cross Link Consulting. He tries to educate his IT and Cyber clients on the latest trends.
“Using AI for some sales functions is helpful for non-salespeople. It takes away the pain of coming up with messaging, and it’s helpful to have prompts,” he said at yesterday afternoon’s AI workshop at the Augusta Area Business Summit in the First Baptist Church Fellowship Hall in West Augusta.
Jeb Blount Jr. is with Sales Gravy, a sales training company, and told the audience of about 50 professionals that there are pros and cons of using AI during different phases of the sales process.
“AI can help you brainstorm and move faster by recording meetings and having AI highlight key points. He said AI can also be helpful in “transactional” type sales, but he cautions people to be careful overusing it.
“People know it’s AI, and messages can seem impersonal. “Blount Jr. added.
He said the collateral damage could be to your brand and losing business over time, and maybe damaging relationships with referral partners.
He says only the human touch helps make complex, emotional decisions.
He says sales is psychology and the art of communication, “People (Customers) want to feel important,” he added.
ABD’s Dana Lynn McIntyre will have a full recap of the day’s activities in tomorrow’s edition of Augusta Business Daily, as more than 100 CSRA professionals attended main stage talks and breakout sessions throughout the day.
