Gathering insights into what customers are looking for in a product can help brands stay ahead of the competition and drive growth. Isn’t this what we all want? Kate Sanders shares how to accomplish your goals at ABD’s recent Inspire 2024 Conference.
CSRA marketing expert, Kate Sanders continues her look at the sales funnel in any business. In today’s marketing mix, she delves into retaining your customers.
18 Augusta-Aiken employees are now Osla employees after 7.5 years under the brand of Alison South. Alison South was formed in October 2016, when Mark Alison sold his legacy agency, Alison and Associates to the South Company. He brought over Queensborough National Bank & Trust and other clients, which helped propel the company’s growth. “I am delighted to see a new name, said Alison, who is now retired. The Alison (South) brand had a very good run and should enjoy a well-deserved retirement.” Former partners of Alison South sold the
Small businesses across South Carolina, from the smallest communities to the largest metropolitan cities, have an online option to market their business. The North Augusta Chamber of Commerce’s monthly Business Roundtable hosted a Zoom meeting at their October 25 session to explain We Shop SC. The initiative is a partnership with the Municipal Association of South Carolina, Main Street South Carolina, and Beyond Main. “One of the biggest things that we pursued this past year and a half ago was developing We Shop SC,” said Jenny Boulware of Main Street
Getting lit takes on a whole different meaning, whether you are lighting up the outside of your home for a holiday or installing lights on your business which can tie into a marketing campaign. What started as a landscaping company in Texas in 1986, has evolved into franchises across the U.S. and Canada for a leading holiday decorating brand. That includes their location in Augusta at 1048 Franke Industrial Drive. “Our customers wanted holiday decorations, so what began as an offshoot from the landscaping side eventually grew into a business
Medical illustration students at Augusta University got a taste of what it is like for competitors on the “Shark Tank” television program. Amanda Behr, chair of the department in the College of Allied Health Sciences, wanted to find a way to help students step out of their comfort zone. She turned to Lynsey Steinberg, a licensed medical illustrator at AU who created the Innovate Competition. It breaks students into smaller groups to create presentations and then pitch them to a panel of judges. Behr came up with the idea of
Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their
“If it don’t sell, it ain’t creative.” My maternal grandfather, D.J. Morris, was a serial entrepreneur who dropped out of school in the third grade to go to work, so he could help take care of his siblings when his mother died. He ran a very successful general store/service station in the small country village I grew up in (Morristown, NC). I was sharing some “clever” advertising ideas for bundling lunch meals at a modest discount for tobacco workers and logging laborers. When he rejected my brilliant concept as “unworkable”
When I started my career in advertising here in Augusta, developing a comprehensive media plan was relatively easy. You could choose from three local broadcast TV stations (WJBF-TV, WRDW-TV, or WAGT-TV) and the four leading radio stations (WBBQ, WGUS, FOXY Radio, or WZZW). And if you wanted to advertise in the local newspaper, you basically had one clear choice—the mighty Augusta Chronicle. Today, the media landscape is bewildering to behold. We now have four local broadcast TV stations (the original three plus FOX 54), a myriad of cable and satellite
Many parents are looking for family-friendly activities they can enjoy before their kids go back to school, but a group of downtown businesses is offering a creative way to have fun and beat the summer heat at the same time. On Saturday, from 10 a.m. to 4 p.m., 12 businesses, including Urban K9, Buona Caffe, Augusta Candle Company, and Mod Ink, will participate in the second annual Camp Soul City hosted by Downtown Soul City, an organization that promotes businesses in that part of the city and encourages downtown visitors
