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B2B Stories
B2B Stories

Taking the mystery out of marketing

“If it don’t sell, it ain’t creative.” My maternal grandfather, D.J. Morris, was a serial entrepreneur who dropped out of school in the third grade to go to work, so he could help take care of his siblings when his mother died. He ran a very successful general store/service station in the small country village I grew up in (Morristown, NC). I was sharing some “clever” advertising ideas for bundling lunch meals at a modest discount for tobacco workers and logging laborers. When he rejected my brilliant concept as “unworkable”

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Bert Dean August 13, 2023 No Comments
B2B Stories

Annual cyber conference brings big economic boost to CSRA

The 10th Anniversary of the Armed Forces Communications & Electronics Association International’s (AFCEA) TechNet Augusta kicks off today, bringing 5,000 attendees to the Augusta Convention Center at the Marriott. The 4-day cyber-centric conference will generate an estimated $3,990,154 in visitor spending. “TechNet, which attracts attendees from across the globe, is Augusta’s largest conference and continues to grow and expand,” said Destination Augusta’s Bennish Brown, President & CEO. Many businesses have directly benefited from this conference and visitor spending. Over the course of their 10 years in Augusta, TechNet has generated $20.8 Million

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Staff Report August 13, 2023 No Comments
B2B Podcasting

Having a healthy CSRA

CSRA leaders and the Georgia Department of Community Health are looking at ways to expand healthcare in the area. Mike Petchenik discusses how in today’s edition of Biz Bits.

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Mike Petchenik August 10, 2023 No Comments
B2B Stories

Explaining what millennials want in the workplace

Millennials in the workplace, how to attract, engage and retain them were just a few of the topics highlighted in the monthly Good Morning, North Augusta breakfast session, sponsored by the North Augusta Chamber of Commerce. A panel discussion, moderated by Manpower operations manager Nate Lauger, was made up of young professionals from assorted industries. Tashara Johnson, HR generalist of Aurubis Richmond, LLC; Haley Napier, business development manager at Manpower; Jimmie Smith, workforce innovation coordinator at Shamrock Social Impact and Jeannine Steinkuhl, director of sales for Crowne Plaza, all fielded

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Alan Jones August 10, 2023 No Comments
ABD Extra

Patrick Reynolds: How is inflation impacting the hiring process?

There’s not an easy button. Here’s a look back at May’s Employment Recruitment & Retention Panel discussion from ABD’s Conference and Expo, as Patrick Reynolds, CEO of Cross Link Consulting, explains the necessity of working together, even in difficult situations.

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Patrick Reynolds August 10, 2023 No Comments
B2B Stories

Coach Darin: How to foster a culture of continuous learning

Talent acquisition and retention can be difficult for many businesses, even in the best of times. No doubt, these post-pandemic years have exacerbated HR challenges due to all kinds of fluctuations in the labor market and business landscape. Gone are the days, at least for the foreseeable future, in which employers have the luxury of sifting through hundreds of qualified resumes to handpick their next great hire. The good news is that current employment dynamics are compelling business owners to rethink the way they approach not just their HR, but

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Darin Myers August 9, 2023 No Comments
B2B Stories

Cybersecurity and other programs to benefit from Metallica money

Editor’s note: Last week, ABD reported that heavy metal rockers Metallica would present $100,000 to Aiken Tech through their foundation. The college is one of 11 that will receive funding from the Metallica Scholarship Initiative, through the band’s charitable foundation, All Within My Hands. It is the first time a South Carolina college has been included. Dana Lynn McIntyre’s story takes a closer look at how the investment will benefit students and the workplace. Students and the CSRA workplace will be the beneficiaries after the internationally known heavy metal band,

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Dana Lynn McIntyre August 9, 2023 No Comments
B2B Podcasting

Patrick Reynolds: What is the applicant pool like for Cross Link Consulting?

Meaningful work means a lot. Let’s take a look back at May’s Employment Recruitment & Retention Panel discussion from ABD’s Conference and Expo, as Patrick Reynolds, CEO of Cross Link Consulting, discusses the type of work employees want to be involved in. If you’d like to read more quality content, please consider supporting ABD’s mission by clicking here.

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Patrick Reynolds August 9, 2023 No Comments
B2B Podcasting

Take a bite out of this latest Biz Bits

A digital channel will soon feature Aiken restaurant – The Feed Sack. Mike Petchenik explains in this edition of Biz Bits. If you’d like to read more quality content, please consider supporting ABD’s mission by clicking here.

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Mike Petchenik August 9, 2023 No Comments
B2B Stories

Will voters spare half a cent for new JBA?

The die is cast and the information blitzkrieg is underway as the Augusta-Richmond County Coliseum Authority touts the benefits of a new James Brown Arena. On Nov. 7, Richmond County voters are being asked to go to the polls and vote in favor of a referendum creating a half-cent sales tax to pay for the project. SB230 creating the Coliseum Special Local Option Sales Tax, or C-SPLOST was approved by the Georgia Legislature during the 2023 legislative session and signed into law by Gov. Brian Kemp. Now, the onus is

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Dana Lynn McIntyre August 8, 2023 No Comments
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