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B2B Stories

Augusta University MBA program prepares students for professional, personal growth

Editor’s Note: This story was originally published in Augusta University’s publication, JagWire. The Master of Business Administration program at Augusta University is the hallmark graduate program of the Hull College of Business. A flexible program focused on supporting working professionals, MBA enrollment has increased 31 percent since fall 2016 — and the program has even more room to grow. The program offers various tracks, including options for full-time students, part-time students, and asynchronous online students. The program’s online offering, the Hull Online MBA, was recently ranked the most affordable online

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Paige Fowler October 24, 2022 No Comments
B2B Stories

Fireman’s side hustle is nasty business

Helping people isn’t new to David Parks, he’s been a firefighter in Augusta for 30 years. Incidentally, dogs have been a mascot for fire departments for centuries. Perhaps, Park’s passion for his pet waste removal business is part of his first responder DNA. If you own a dog, you probably love them like family. We pamper our pups with grooming visits, buy them toys, and feed them, sometimes the freshest gourmet dog food money can buy. But what goes in, must come out. You can scoop the poop yourself or

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Mitzi Oxford October 23, 2022 No Comments
B2B Stories

Mondays with Rick: Efforts to increase financial literacy

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, with statistics showing that less than a third of Americans qualify as financially literate, he discusses some proposals to increase financial literacy, especially among students. The interview has been edited for clarity and impact. ABD: Let’s start by defining what is meant by financial literacy. Rick: Financial literacy is being able to manage your own personal finances. It’s understanding things like budgeting, credit, investments, interest rates,

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Gary Kauffman October 23, 2022 No Comments
B2B Stories

Who’ll be picked, “Best in Business” in the CSRA?

Last year, local business owners, Jason Kennedy and Charlie Wall were selected as the best of the best among Augusta’s many entrepreneurs by the Augusta Metro Chamber and Commerce. Kennedy and Wall, co-founders of Loop Recruiting, a technology staffing company, won the Chamber’s Augusta’s Entrepreneur Award and were honored at the Dec. 2021 Member Economic Luncheon. ABD spoke to Kennedy at the luncheon, and he thanked both the Chamber and Loop’s staff for helping him and Wall win the award. “Everyone works really hard,” Kennedy said. Augusta’s Entrepreneur is one

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Josh Heath October 23, 2022 No Comments
B2B Stories

Cybersecurity expert discusses ways to prevent data breaches

In 2016, Uber experienced a major data breach, when hackers accessed sensitive information on millions of the company’s customers and drivers. But regardless of size, every business is vulnerable to these attacks, according to Patrick Reynolds. Reynolds, President, and CEO of Cross Link Consulting, a local IT and cybersecurity services firm, spoke to a large group of local business leaders at ABD’s Business Recharge event yesterday at the Kroc Center. He said no amount of money or knowledge can protect a company’s data. “Budget size doesn’t equal breach avoidance,” Reynolds

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Josh Heath October 20, 2022 No Comments
B2B Stories

Marketing professional discusses strategies for creating customer connections

Kate Sanders loves a product called Blender Bombs because the company, which sells smoothie boosters, adds a note from its founder, Helen Hall, to each of its products. Sanders, COO, partner, and lead strategist of the Alison South Marketing Group was one of the speakers at the Business Recharge Event, a business expo hosted by Augusta Business Daily yesterday at the Kroc Center. The title of her presentation was “Utilizing Your Loyalty Loop to Create Recurring Customers.” Alison South creates marketing campaigns for companies of various sizes. “There’s some sort

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Josh Heath October 20, 2022 No Comments
B2B Stories

North Augusta Chamber to host Mega Mixer event

It’s not every day you get to network with business professionals from all over Augusta’s River Region. But the North Augusta Chamber of Commerce wants to give you that opportunity. On Thursday, Nov. 3, the Chamber will host a Mega Mixer event from 4 p.m. to 7 p.m. in the Palmetto Terrace Ballroom at the North Augusta Municipal Building located at 100 Georgia Ave. Members from nine local Chambers, including the Augusta Metro, Columbia County, Aiken, and Midland Valley Area, as well as the Greater Augusta Black Chamber of Commerce,

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Josh Heath October 19, 2022 No Comments
B2B Stories

Business leaders to wow an audience of 200-plus professionals

“Keynote” Kate Sanders is leading off Thursday’s, Augusta Business Daily Business Expo at 10 AM. As Chief Strategist of the Alison South Marketing Company, Sanders does a lot of research on behalf of clients, so once her marketing works—the client not only gets to onboard new customers but gets to keep them and the recurring revenue. “When people have that trigger moment and need a product or service, what does that look like when they go online? How do you show up during that active evaluation phase? How do you

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Staff Report October 18, 2022 No Comments
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