B2B Stories

B2B Stories

Coach Darin: Firing up the sales team the right way!

Editor’s Note: I remember in the late 1980’s when I managed telephone sales offices for USA TODAY and the Studio Arena Theater in Western New York, I always had “carrots” ready for the troops, first sale wins $20 etc. It was a “smile and dial”. The term “culture” wasn’t a thing then! Fast forward to 2010 or so when I hired salespeople for “Buzz on Biz”, commissions were appreciated, but the culture was really the most important thing. Did my folks believe in our mission? Did they like coming to

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B2B Stories

Local real estate developers and investors to meet at two-day conference

A two-day conference in Augusta will allow local real estate investors and developers to share ideas and discuss future land development projects in the CSRA. The Augusta Land Development Conference, hosted by the Augusta, Georgia Land Bank Authority, will be held at the Kroc Center on Wednesday, Oct. 6 and Thursday, Oct. 7 from 7:30 a.m. to 5 p.m. both days. Breakfast and lunch will be provided. Speakers will include representatives from the Augusta Economic Development Authority, Housing and Urban Development, and the Center for Community Progress. A flyer for

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B2B Stories

Lecture at Augusta University to address on-line ethics

Next week, a digital expert will discuss how web designers can incorporate ethics and empathy into creating a positive user experience. Denise Weiss – UX strategy and digital operations leader for Deloitte Insights, will deliver a lecture titled “The Ethical Case for Digital Empathy in User Experience” on Monday, Oct. 4 from 6-7 p.m. in Augusta University’s Jaguar Student Activities Ballroom. The presentation, part of the James M. Hull College of Business’s Russell A. Blanchard Distinguished Lecture Series in Ethics, is free and open to the public. “Ethics are a

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B2B Stories

Augusta BizBitz

Death of a technology leader in CSRA Today’s “buzz” begins with the death of a respected former journalist and successful CSRA technology business owner Jimmy Bennett. He spent 20 years writing and editing for community newspapers in Statesboro, Eastman, Jessup and Canton. He became the editor of True Citizen newspaper in Waynesboro, GA before going into the computer business. Bennett died last week due to complications from Covid-19. My last email exchange with him showed me how much he still cared about local journalism. “Chuck Smith has joined the growing

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B2B Stories

Business leaders discuss ways to combat local unemployment

The CSRA is just like thousands of other regional business communities. There are unfilled positions, and despite recruitment, qualified candidates are hard to find. The local labor shortage was the topic of a panel discussion (photo by Kathryn Freemon) called “From Pandemic to Sansdemic: Where Are All the Workers??” at the Augusta Metro Chamber of Commerce’s Member Economic Luncheon on Wednesday, Sept. 29 at the Augusta Marriott at the Convention Center. Specifically, the discussion centered on strategies for engaging the more than 99,000 people between the ages 15 and 64

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B2B Stories

Growing auto body shops adding mobile auto glass repair

Classic Collision with three CSRA locations and more than 150 nationwide is partnering with a company that’s been successful in other markets doing mobile auto glass repair. “All of Atlanta stores offer this and we’re starting to offer these services in the CSRA, “said Tracy Bryant who oversees the Augusta, Grovetown and Aiken stores and several more in the Southeast. Classic is partnering with Ultimate Auto Glass (see photo above with Tracy Bryant on far left) and now any Augusta area customer with windshield, back glass or door glass repair

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B2B Stories

Lessons Learned: Show up every day with integrity

Twenty-eight years… That is 10,220 days and 1,344 weeks. During this time, I experienced the death of MTV, the release of the first cell phone, the rise of social media/share culture and the beginnings of Super Savers, now known as Home Direct of Augusta, my direct mail advertising company. When I first started in the advertising industry it was the late 90’s, men’s shorts became longer, Walkmans and cassette tapes were abundant, and power suits were a thing. The advertising company I worked for was Jones Intercable’s Cable Coups, a

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B2B Stories

Communicating On the Job in the CSRA

This Thursday and Friday, Dr. Melissa Furman, MS, DBA Founder of Career Potential, LLC will host a two-day conference dedicated to enhancing, elevating and accelerating career and leadership for women. Last week, nearly 100 women got a sneak peek of just one of the components, courtesy of the Augusta Metro Chamber of Commerce’s monthly, “Women in Business” series, focusing on communication styles. Nancy Powell, local Augusta Real Estate broker (pictured above in red at front table) took a D-I-S-K assessment questionnaire with other audience members. She learned her personality is

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B2B Stories

Coach Darin: Top ten reasons that marketing can fail

Editor’s Note: Yours truly considers himself a marketing professional, but I can admit it is a whole lot easier marketing for someone else than yourself! When I launched ABD in March 2021, I experimented with Facebook ads, radio and TV ads, e-blasts and more, trying to find “my lane”. I made mistakes via “trial and error”. Coach Darin enlisted the help of his TAB colleagues from all over the world!   1. Trying to expand product offerings and reaching multiple markets at the same time. There are many reasons your

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B2B Stories

Bruster’s replacement planning on a 2021 move-in

Demolition crews are working overtime on site at North Belair Road in Evans clearing the land that Bruster’s restaurant was once on. The local franchisee of many KFC’s is developing a “KFC Express” type restaurant in which the focus will be on the drive-thru, take-out and delivery, with a smaller emphasis on sit-down dining. The footprint is smaller than most KFC’s nationally, but similar to the size of the Wrightsboro Road location. Construction crews are taking an aggressive approach to developing the restaurant, with a goal of opening around the

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