
Coach Darin: Firing up the sales team the right way!
Editor’s Note: I remember in the late 1980’s when I managed telephone sales offices for USA TODAY and the Studio Arena Theater in Western New York, I always had “carrots” ready for the troops, first sale wins $20 etc. It was a “smile and dial”. The term “culture” wasn’t a thing then! Fast forward to 2010 or so when I hired salespeople for “Buzz on Biz”, commissions were appreciated, but the culture was really the most important thing. Did my folks believe in our mission? Did they like coming to








