
Marketing Promises, Operations Delivers
Tonight, we start Week 3 of the Fall Semester at Augusta University and that also means my third column related to my Operations Management class. In the third session of the course, we will do two very important things. First and foremost, we provide the key foundation of the course, which demonstrates how operations enable a firm to compete effectively in its markets. This is a critical lesson in that as the semester continues, we will examine how various aspects of a firm’s operations empower it to better compete in





