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Consumer Stories

10th Anniversary of CSRA Food Market

A market Southwest of Augusta is getting set to celebrate 10 years of being the “go-to” spot for many customers who are in a food desert and like a local butcher and hometown feel. Gibson is home to the Hometown Market and owned and operated by Fred and Rachel DeLoach, who both retired from the postal service. They started in the parking lot here as a roadside market selling fresh produce and eventually rebuilt a vacant store.  The second piece of equipment purchased was a used ice cream freezer (far

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Neil Gordon April 15, 2026 No Comments
B2B Stories

Public play tees off at The Patch

Anticipation has been building, and the wait is now over. The redesigned Augusta Municipal Golf Course is open to the public for business. The Patch, as it is affectionately known, had a soft re-opening in mid-March. The first weeks, however, were for high school golf teams and other groups to experience the new facility, followed by private parties during Masters Week. The project had two parts. First, a major renovation of the 18-hole golf course. The second part was creating a nine-hole short course, designed by five-time Masters champion Tiger

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Dana Lynn McIntyre April 15, 2026 No Comments
B2B Stories

Selling Metro Augusta on a national stage

Augusta Mayor Garnett Johnson (pictured to the left of Georgia Governor Brian Kemp)called the just-concluded Red Carpet Tour the” icing on top“ for the hard-working economic leaders charged with bringing new companies to Augusta. He points to past success. “That is the hook, he told ABD from Thursday’s event near the Masters tournament. If you look around the city at some of our notable employers, whether it be Aurubis Richmond, which was one of our newest investments, or GF Castings (under construction in the Augusta Corporate Park), they came here

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Dana Lynn McIntyre April 13, 2026 No Comments
B2B Stories

Companies use golf and laptops to interest CSRA kids

The timing of the Masters golf tournament certainly helped a pair of technology companies to influence future leaders. Students were part of an interactive, STEM – based Putt-Putt activity to inspire learning. AT&T partnered with Compu adopt, and the nonprofit learned fresh to help the Boys and Girls Clubs of Greater Augusta. 100 refurbished laptops were donated, along with a $25,000 community investment to support the AT&T Connected Learning Center at the club.  “Access to technology and digital tools is essential to how our students learn in today’s world. We appreciate

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Neil Gordon April 10, 2026 No Comments
Consumer Stories

Bus donation pays dividends down the road

Recently, the Gerald Jones Auto Group and the Garden City Gospel Mission held a pretty unique event. Though it’s not unique for a successful business to write a check for $5000 to help, it is unique when free transportation is involved. The auto group donated a bus to provide reliable transportation for men in the mission’s residential recovery program. The uses include helping connect them with employment, services, and daily support.   Thanks to Virginia Atkins of Gerald Jones Auto Group for providing THIS video on board with the leaders of

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Neil Gordon April 10, 2026 No Comments
Consumer Stories

Putt-Ing on an event for a good cause

Lovers of miniature golf this week will find a course awaiting them at Putt Putt in Martinez. Putt Putt owners will give back in about a month to make a difference for those who want to be seen. For 65 years, Easterseals of East Georgia has empowered individuals with disabilities and barriers to employment to build confidence, gain skills, and achieve independence.  Easter Seals is partnering with Putt Putt and area companies to be part of that mission.  at our upcoming fundraiser: May 19, 2026 | 5:00–8:00 PM Putt-Putt Fun

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Dana Lynn McIntyre April 9, 2026 No Comments
Consumer Stories

Topgolf brings in top names after 1st round of Masters

Country music star Rodney Atkins will be “watching you” if you come to Topgolf tonight for his concert. You can also yuk it up with a golfing legend tonight and Friday night. Band members from Sister Hazel were scheduled to perform last night, and Black Dog tomorrow night. While much attention is focused on Washington Road, golf patrons visiting Augusta have a chance to test their own skills just down the road. Topgolf is a straight, one-mile shot down Alexander Drive from Washington Road. Tucked at the end of the

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Dana Lynn McIntyre and Neil Gordon April 9, 2026 No Comments
Consumer Stories

Masters of the “House”: Learning from the Front and the Back at Augusta National

The 90th edition of the Masters officially begins this morning when honorary starters Jack Nicklaus, Gary Player, and Tom Watson hit their ceremonial tee shots, immediately followed by the start of tournament play. As I discussed in last week’s column, the best companies and sports teams focus on continuous improvement, and no organization epitomizes that more than the Masters and Augusta National. This time of the year, I typically write at least one column on the Masters/Augusta National because there is so much that businesses can learn from the Masters

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Dr. Rick Franza, Professor, AU Hull College of Business April 9, 2026 No Comments
Consumer Stories

“Bad Birdie” success inspired by Masters tournament

A few years ago, this week, Jason Richardson walked the Augusta National course and took pride in seeing how many patrons wore his Bad Birdie-branded shirts and hats. “Going to the Masters was like Disneyland for adults,” said the company owner headquartered in Scottsdale, Arizona. His most recent collection, “Amateursland,” is a nod to the theme park, amateur golfers, and The Masters.  Mr. Peach, The Gnome, Pimento C. Sandwich, Folding Chair, and Dr. Azalea are some of the iconic characters placed on his apparel, based on the famed tournament.  Bad

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Neil Gordon April 7, 2026 No Comments
Consumer Stories

Simon Says: Unique reasons why some golfers get a Green Jacket

Over the last 10 Masters tournaments, the winner has been victorious either by one shot (3 times) or through a playoff (twice), indicating that victory often hinges on the smallest of margins. Professional golfers, therefore, spend many hours on skill development, decision-making, and mental resilience. However, external factors, such as weather, can introduce an element of luck into golf competitions. Sometimes golfers benefit from a calm day going out early, sometimes the afternoon weather is more agreeable to low scores. Justin Ehrlich, a co-author of mine on other research, and

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Dr. Simon Medcalfe, AU Hull College of Business Economics Professor April 7, 2026 No Comments
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