Thought Leaders

B2B Stories

Coach Darin: What is talent optimization?

Think how much easier hiring new employees would be if the process was an exact science. Well, in some respects, it already is. According to The Predictive Index, “Talent optimization” is “a four-part discipline that details what’s required for aligning your business strategy and your talent strategy” to attain desired business outcomes. At its core, talent optimization “is the collection, analysis, and application of people data.” Those four parts (or “aptitudes”) include: Diagnose Design Hire Inspire The objective, as Talent Management suggests, is a seamless alignment between strategy and hiring, so that “everyone

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Staffing

How managers in the CSRA can help their people thrive

At Manpower, Nate Lauger plays a crucial role in overseeing both the operational and sales aspects of the business. His daily activities revolve around managing operations, driving sales, and fostering client relationships. Email him if your company would like to have a consultation. Nate.lauger@manpowerga.com In the last ten years, long before COVID, we saw a shift in people’s attitudes toward work. Where work was once thought to define who we are and how we fit in the world, work now needs to “work” for our whole lives. So, what do

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B2B Stories

Taking the mystery out of marketing

“If it don’t sell, it ain’t creative.” My maternal grandfather, D.J. Morris, was a serial entrepreneur who dropped out of school in the third grade to go to work, so he could help take care of his siblings when his mother died. He ran a very successful general store/service station in the small country village I grew up in (Morristown, NC). I was sharing some “clever” advertising ideas for bundling lunch meals at a modest discount for tobacco workers and logging laborers. When he rejected my brilliant concept as “unworkable”

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Consumer Stories

Real Talk Real Estate: The Ripple Effect: School choice, ratings and real estate

When someone decides to purchase a home, there are generally specific needs and principal requirements that narrow down the selection. One often underestimated element that holds the power to significantly impact property values and selection is school zoning. School choice and school ratings launch a profound influence on the lifestyle choice, purchase location and happiness of homeowners. In the ever changing real estate market, the concept of school choice has developed into a compelling force. Homebuyers are no longer merely checking off the wish list, they’re making choices that reflect

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B2B Stories

Coach Darin: How to foster a culture of continuous learning

Talent acquisition and retention can be difficult for many businesses, even in the best of times. No doubt, these post-pandemic years have exacerbated HR challenges due to all kinds of fluctuations in the labor market and business landscape. Gone are the days, at least for the foreseeable future, in which employers have the luxury of sifting through hundreds of qualified resumes to handpick their next great hire. The good news is that current employment dynamics are compelling business owners to rethink the way they approach not just their HR, but

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B2B Stories

Some Things Never Change

When I started my career in advertising here in Augusta, developing a comprehensive media plan was relatively easy. You could choose from three local broadcast TV stations (WJBF-TV, WRDW-TV, or WAGT-TV) and the four leading radio stations (WBBQ, WGUS, FOXY Radio, or WZZW). And if you wanted to advertise in the local newspaper, you basically had one clear choice—the mighty Augusta Chronicle. Today, the media landscape is bewildering to behold. We now have four local broadcast TV stations (the original three plus FOX 54), a myriad of cable and satellite

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Shawna Woodward

Real Talk Real Estate: Welcome To Grovetown

Earlier this week, Augusta Business Daily shared an informative piece on the new hospital coming to Columbia County. This exciting news led me to consider the impact on local real estate near the hospital, which is underway in our fastest-growing city around – Grovetown, Ga. Traditionally, those who work in the medical field want to live close to work. These professionals, residents specifically, sometimes work 80 hours a week. A hospital in today’s Grovetown would be a desirable choice for medical professionals because the available housing within a 5-mile radius

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B2B Stories

Coach Darin: A Great Employee Experience Can Lead to Greater Retention

We all know about the importance of a positive customer experience. Lately, word is spreading about the employee experience, defined by BetterUp as “the interactions an employee has with people, systems, policies, and the physical and virtual workspace.” How employees feel about the organization they work for, as well as their view of its impact on their careers and wellness, has become increasingly critical in terms of both recruitment and retention. How would you rate the employee experience (EX) at your company? Do employees feel positive about the organization? Do

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Cyber Security

Preventing cyber-attack chaos

Don’t be mistaken, just because your business isn’t experiencing daily attacks on its physical security, you are still under cyber-attack. Hackers wish to do your business harm and you need to have a security posture that will protect your organization against anything that could bring it down. They are not only interested in the monetary value that an attack would mean, but they also just like the chaos that is caused when they are able to break into your system. The best defense against these attacks is having a good

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Shawna Woodward

Real Talk Real Estate: Quick tips for buying a home

Last week, I focused on what a seller could do to quickly increase the time in which it takes to sell a home. This week, I thought I’d share some helpful tips for those preparing to buy a home. Specifically, what are some quick tips to help a buyer move forward with the purchasing side of a real estate transaction? The quickest thing I can advise that you do is locate, or always have these basic documents available, in a folder on your computer, or paper copies if you hold

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