Thought Leaders

Editor’s Note: You need a website if you’re selling products and services online. This is an excellent marketing tool that can be used to attract potential leads and customers. However, what if you’re not attracting enough online traffic? How can people know you have what they need? There are several excellent web designers in the CSRA from ABD’s partner Alive Media to local ad agencies and higher end creative firms like Wier Stewart, Kruhu and more. Here’s some best practices to consider:  Speed up your site’s loading time by removing

Editor’s Note: You have invested the time, money, and resources needed to build a great website. But how do you draw traffic to it? This is the question on every entrepreneur’s mind, and rightfully so. Your website is your digital storefront, and if no one is visiting it, what use is it? Whether trying to attract your first visitor or the millionth, generating website traffic is a massive part of growing your business. If you have a well-optimized website positioned to convert visitors into customers, an increase in website traffic

Ever wonder about co-workers or employees who deflect responsibility in the CSRA? They might say, “it’s not my job” or “they” will do it! Please watch and subscribe to our podcast with Augusta Business Daily Publisher Neil Gordon and the local facilitator of a peer to peer advisory board, Darin Myers.

Editor’s Note: I remember in the late 1980’s when I managed telephone sales offices for USA TODAY and the Studio Arena Theater in Western New York, I always had “carrots” ready for the troops, first sale wins $20 etc. It was a “smile and dial”. The term “culture” wasn’t a thing then! Fast forward to 2010 or so when I hired salespeople for “Buzz on Biz”, commissions were appreciated, but the culture was really the most important thing. Did my folks believe in our mission? Did they like coming to

Editor’s Note: Yours truly considers himself a marketing professional, but I can admit it is a whole lot easier marketing for someone else than yourself! When I launched ABD in March 2021, I experimented with Facebook ads, radio and TV ads, e-blasts and more, trying to find “my lane”. I made mistakes via “trial and error”. Coach Darin enlisted the help of his TAB colleagues from all over the world!   1. Trying to expand product offerings and reaching multiple markets at the same time. There are many reasons your