Owned media is a category of marketing channels that a company has complete control over. It includes digital channels such as websites, blogs, and email newsletters, as well as experiential programs such as events and conferences. At ABD’s Inspire 2024 conference, Kate Sanders talks about how this can help your business succeed.

2 Questions for the Dean: Case Competition
Chances are, you’ve heard about “Shark Tank”. Augusta University’s Hull College of Business does something similar. Here are 2 questions for the Dean to explain