Why Outsource Your Marketing to an Agency?
So, you are getting ready for 2023. Year-end taxes, budgeting for next year, planning… The list goes on and on. Your team is wearing multiple hats and you just want to run your business and make a living.
What can you do to ease the burden?
One thing is to consider outsourcing your marketing and online services.
“I don’t want to give up control of my marketing…”
This is one of the more common thoughts that I hear. For many years, service companies used personal relationships, their connections in the city, and general networking techniques to market their business.
As the internet has expanded in its complexity and sophistication, many service businesses can’t keep up with the ever-changing technology. Some CSRA companies like GroupRB “do” digital marketing. It is what we specialize in. Not everybody can be a master of all trades.
Here’s an example.
I like to think that I can repair my leaky faucet. And the fact is I probably can, but it is going to take me five times as long as a professional. I am probably going to go to the hardware store and buy a bunch of things I don’t have around the garage. And after all of that, it will cost me more and the job still may not be done quite right.
The key thing about outsourcing your marketing is that it allows you, the business owner, to focus on what you are an expert at and gives you more time to grow your customer base and better serve your customers.
Basically, it is a win-win-win situation.
What 5 questions should you ask when selecting a marketing firm?
- What is the company’s background and areas of expertise? If you are seeking a full-service digital agency, it’s important to have somebody who has been around for a while, has weathered the vast changes online, and is keeping current with existing trends.
- What referrals from previous customers can you provide? Talk to customers about what they liked and didn’t like. A few minutes time, but is well worth the time and helps you get comfortable with your decision.
- What are the pricing and payment terms? You want an agency that is upfront about what they are charging and what they are going to do. Nothing more to say about this.
- How does the agency communicate about feedback and results? Make sure your agency can show a return on investment for your marketing program.
- What are the scopes of the services the agency can offer? You not only want somebody that can provide marketing services, but you want somebody that can provide fractional CMO (Chief Marketing Officer) services to you. This is a person with extensive marketing experience that can help you develop strategies to grow. It gives you the ability to have somebody deeply experienced on your team without the burden of a heavy salary.
So What Does it All Mean?
GroupRB is ready to help you prepare for 2023. We are offering a free digital marketing consultation ($500 value) that will help you get a fresh perspective, answer some questions, and maybe get you ready to grow even more in 2023!
Just book a date here: https://calendly.com/grouprb/60min.
As always, if you want to get a baseline of where you are before (2023 starts), check out our free digital audit on your business to see where you stand today. You can do so at https://grouprb.com/get-your-free-online-audit-report/.
Until next time, remember that you deserve marketing that actually works.
