Kate Sanders of Alison South Marketing, the keynote speaker at ABD’s business expo on Oct. 20, talks to Neil Gordon about some of the topics she’ll be covering that day – including how customers decide on interacting with a business, the optimal number of words on a billboard ad and other vital information for successful marketing.

Learning to track the dollars and cents
One of the most important skills for small business owners is developing a comprehensive bookkeeping method.SCORE, the organization of volunteers that helps small businesses, teamed


