One of the perks of digital marketing is its ease of being shared. Video is a powerful tool to see its shared content. Here are some benefits of having video in your Digital Marketing Strategy and what metrics brands are tracking.
According to Hubspot, video boosts conversion rates. Including on a landing page, video can increase conversion by 80 percent.
Search engines love video. They are searching for content that engages viewers. Nothing lures longer page views quite like a video. Video can help build trust among your customers. Sight plus sound plus motion equal an emotion.
Videos make people feel connected with the brand. People love to share videos more than other content. Think back on the things you enjoy sharing on Facebook: What percent of the shared content is a video? Studies show that videos are shared 1,200 percent more times than links and text combined.
Video can also gain access to the C-Suite. It is a fantastic medium that will get your content in front of the eyes of real decision-makers. 75 percent of business executives watch work-related videos weekly, 59 percent of senior executives prefer to watch a video over reading text and 54 percent of senior executives regularly share work-related video content with coworkers.
Earlier this year, Hubspot also surveyed more than 500 global video marketers to find out what metrics they think are more important for measuring the success of a video. Engagement, conversion rate, and view count were the top three metrics tracked in a video marketing campaign.
Engagement with your content can increase customer loyalty, build deeper relationships, drive sales and improve brand awareness. Engagement rates track how actively involved your audience is with your content through likes, comments, and sharing.
Conversion rates are the percentage of viewers who clicked a post that led to your website to make a purchase, subscribe to your newsletter, or reach out via your contact page. Each conversion will vary depending on the goals of your company.
View count is also known as impressions, which means the number of times a viewer has watched or engaged with your content. View counts can differ between each social platform, so be aware of the differences when collecting your metric data each month.
As you can tell, video is a visually rich communication tool that can be tailored to suit any audience and share any message, no matter your end goal. Our team would be happy to connect, talk through things and help you to decide if incorporating video into your digital marketing strategy is the best fit. Do you think we can help? If so, we would love to become an extension of your team and take that to-do off your plate.
