Troy Akers works as a doctor, but now he’s decided to take a bite out of the cookie business.
Next spring, Troy – an Army veteran – and his wife, Nancy, will open a Crumbl Cookies franchise at 4263 Washington Road, Unit 625 in the Mullins Colony Shopping Center near Belk in Evans. “We’ve always been entrepreneurs at heart,” he says. “I’ve looked into different businesses.” Friends told them about a Crumbl franchise opportunity, so they visited the Lexington location and fell in love with the brand. “My wife bakes really well, but these are the best cookies we’ve ever had,” Troy states. “We decided to move through the application process.”
But opening a new franchise is no easy task. “The vetting process to become a franchisee is pretty intense,” he explains. The couple went through a series of interviews before the company approved their application. Once Crumbl opens, Troy plans to continue working, while Nancy, who has a marketing degree, will oversee the business’s day-to-day operations. He will work at the store in the evenings and on weekends.
Nancy says she is both nervous and excited about this new venture. “I’ve been a stay-at-home mom for about 14 years,” she states. Nancy looks forward to supporting the local community and eventually working with her two daughters, who are now 10 and 13. Troy is excited about becoming an employer and having the “ability to pour into people’s lives.” They plan to hire a general manager with a culinary background and encourage those interested in the position to email their resumes to [email protected] “The biggest challenge is obviously going to be hiring,” but that has been the case for companies throughout the U.S., he explains. “Most Crumbl franchisees haven’t had trouble hiring employees.”
Founded in 2017 by cousins Jason McGowan and Sawyer Hemsley, the company currently has more than 300 locations in 40 states, including Georgia, South Carolina, North Carolina, and Florida. Crumbl sells cookies in a variety of flavors, such as milk chocolate chip and traditional sugar, but the company also releases new flavors weekly. “It’s exciting to see the new flavors and how people respond to them,” Troy adds. His favorite is Crumbl’s warm chocolate chip cookie, but “I’ve never met a cookie I don’t like,” he says. For Nancy, who prefers “anything chocolate,” one of her favorites is a chocolate cookie with peanut butter cups. “These really are the best cookies in the world,” Troy states.
For more information, visit crumblcookies.com.