Tue, April 30, 2024

Local entrepreneur takes the risk and discovers a passion for beauty

Camarie Casper was able to do something many aspiring entrepreneurs only dream about: She quit her full-time job as a dental assistant and opened her own business. But the licensed esthetician and tattoo artist caution others to take their time and figure out if that’s the best path for them to take.

Casper, the owner of Charmed Beauty Company located at 119 Davis Road, Unit 5B, offers eyelash extensions and permanent makeup, which involves using tattoos to replace a client’s natural eyebrows. Some of these clients lost their eyebrows due to cancer treatment.

Casper said they’re actually semi-permanent and typically need to be touched up every few years.

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“We can mix our colors and make it look like the client’s natural brows,” she said.

Camarie Casper teaches a class.

Casper’s favorite part of providing this service is watching her clients’ reactions when they see the finished product.

“I’m waiting for that ‘wow’ moment,” she said. “It gives me all the confidence.”

Casper also teaches classes on the services she provides.

She didn’t leave dentistry because she didn’t like it, but as a veteran’s wife and mother of three, she wanted a more flexible schedule than her career could offer.

“I was having a lot of issues getting time off,” Casper said.

Before leaving her full-time job, she began doing eyelash extensions for someone else in her spare time and built a clientele. Casper launched Charmed Beauty in early 2020 just before the pandemic began.

“Covid did not stop me; I was able to keep going,” she said.

While Casper closed her shop briefly that spring, it didn’t derail her business. She said the hardest part of launching it was finding a lender who was willing to take a chance on her because she didn’t have good credit or business experience.

Casper said prior to quitting your job and starting your own business as she did, it’s important to consider the risks involved.

“Set goals for yourself, and see if you can achieve those goals,” she said. “See if it’s worth the risk.”

For now, her only employee is a part-time assistant.

“I’m trying to find a way to incorporate other artists because it’s time-consuming and exhausting,” Casper said.

Charmed Beauty Company is open by appointment only Tuesday through Saturday between 10:30 a.m. and 5 p.m. For more information, visit charmedbeautycompany.com or call 706-386-6776.

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