New hotel opens just in time for upcoming big events

A few years ago, Hilton Hotels debuted a new brand concept designed to appeal to younger, tech-savvy travelers on a budget. It’s called Tru-by-Hilton and features a large open space for eating, gaming, and socializing.

Mayor Briton Williams and the North Augusta Chamber of Commerce officially welcomed the hotel to one of the city’s busiest areas. The Tru-by-Hilton Hotel is on Austin Graybill Road off Edgefield Road at Interstate 20 exit five. It is next to the ER at Sweetwater.

Williams said the welcome was a long time coming, noting he was on the Planning Commission when the hotel was first proposed.

“So, I can assure you North Augusta is excited this has finally happened,” he said. “We are pro-business, as everybody knows. But what really excites me is businesses that are coming in, they are fulfilling a need that we have. We have a demand for another quality, reasonably priced hotel and that’s what this is going to provide.”

The hotel was developed by Raines Company, based in Florence, SC.

“We’re just excited to be part of a municipality that is so pro-business. They’re excited to see the growth and to take care of all the business travelers that are coming here,” said Managing Partner, Grey Raines. “This is a true upper midscale product. Business travelers, families that are traveling, it really satisfies every traveler on the interstate coming to North Augusta to do business.”

Sheri Wright, Area Director of Sales, told ABD they began welcoming guests in December, and are ready for the busy months ahead.

“The community has been really excited about us opening up,” she said. “They’ve been reaching out. With all the events that are coming up, Peach Jam and Masters, we’re definitely getting close to already being booked up.”

Wright said the 98-room hotel has amenities, including a fitness center, a pool table in the lobby, and a patio out the back door. There is also a breakfast bar with an automatic pancake machine.

The hotel has also developed a collaboration with a North Augusta small business. WePop Popcorn will be available for guests.

Wright said they currently have 20 employees, but still have some open positions. Those are posted at: www.indeed.com/q-tru-hotel-l-north-augusta,-sc-jobs.html?mna=&&aceid=&gad_source=1&gclid=CjwKCAiA6KWvBhAREiwAFPZM7t6WhgP_hvOUuTigv2M5MXpQoH8DZXy9zb2s3I4zm7MB5nyQC51bDBoCLT0QAvD_BwE&gclsrc=aw.ds

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