About $18 million of tourism spending will be circulating around the CSRA, thanks to the Nike Peach Jam and Peach Invitational Tournament later in July—according to Destination Augusta and the Greater Augusta Sports Council.
The tourism arms of Augusta expect more than 16.000 visitors attending those sporting events, meetings, and reunions in July, with a projection of $20,409,989 in economic impact.
This includes eight family reunions and many other events and workshops.
According to DA and GASC, there are nearly 30,000 jobs that are part of the Leisure and Hospitality industry. It’s the fourth-largest employment sector in the metro area.
Recruiting and hosting these events helps sustain that segment of the workforce population.
