Augusta Business Daily

Wed, September 27, 2023

Two popular fast-food restaurants going head to head in Martinez

Crews are busy working on the parking lot, landscaping, and electrical work at the 12th location of franchisee Mike Iezzi. (Photo by Neil Gordon)

Starting as early as next month, fast food giants and next-door neighbors McDonald’s and Wendy’s will compete for both burger sales and employees in front of the West Town Shopping Center on Washington Road in Martinez.

McDonald’s across our region and at their adjacent restaurant to Wendy’s— is offering an increase to $10 per hour for employees. (Photo by Neil Gordon)

Franchise owner Mike Iezzi will soon open a 12th location on a 1.7-acre lot – the site of the former Auto Gallery- near the busy Davis Road intersection. “We’re hoping to open around June 15,” says Iezzi. “Of course, there’s no guarantee” it will open that soon. While the McDonald’s next door has advertised starting pay of $10 an hour, full-time employees at the new Wendy’s store will earn $11 an hour. Like many fast-food restaurant owners, he says finding employees is “more challenging than it’s been in quite some time.” Iezzi believes the situation will improve once the government stops providing stimulus checks and extended unemployment benefits. He says he already has some employees training to work at the new store.

Prospective employees seeing this McDonald’s banner at Washington Road and Davis Road can look through the trees to see another employment option. (Photo by Neil Gordon)

Until just a few years ago, another Wendy’s location sat next to the former Taco Bell near the intersection of Bobby Jones Expressway and Washington Road. Iezzi says a traffic problem made getting in and out of the parking lot too difficult for many customers. Brakes 4 Less currently occupies that space.

Do you enjoy and benefit from ABD’s business news? If so, CLICK HERE to find out ways you can help ABD achieve and expand our mission!

More Posts

Expo Preview: Pollock

Company: Pollock Contact:  Matt Dyches Phone: 706-733-0537 Website: Pollock Company Address: 1711 Central Avenue, Augusta, GA In 1965, E.B. Pollock launched an office equipment business in the heart of Augusta.