Equipment upgrades and an updated look are coming soon to Augusta Aviation, Inc. at Daniel Field Airport.
Utilizing grants currently available, work will begin in the next few months to do a complete electrical upgrade and replacement on the airfield.
Becky Shealy, VP of Business Development, said Augusta Aviation decided to use the opportunity to upgrade the logo and color scheme for the first time since the 1940s. The most noticeable change will be dropping “Inc.” from the logo.
“It’s subtle, the lettering changes are subtle. It’s not something that’s drastic,” she said. “The colors have been black and gold and we’re implementing another color, we’re bringing in rust with it. We’re excited about possibly using copper as a medium for some of the signage on the outside of the building.”
They are also looking at some renovations inside their lobby area at the Daniel Field terminal building.
“We’re looking at doing a smart TV that has a frame around it. So that we can have our logo digital, but we can also do ads showing what’s new and exciting here,” she explained. “We can pull FlightAware (https://flightaware.com/) up there on the screen too. So, anybody can just walk in, they can look at a flight coming in here, they can see it.”
Augusta Aviation was started in 1940 by W.M. “Buster” Boshers, first in North Augusta, then moving to what is now Daniel Field in 1947.
The City of Augusta owns Daniel Field and Augusta Aviation is a tenant that provides multiple services and functions as the fixed base operator (FBO).
“One of the business units that we have is air charter,” said Shealy. “We do flight training, we do shop maintenance, and fuel sales.”
Shealy said refreshing and updating its public profile can benefit any business.
“It benefits the business because we just kind of get lackadaisical, so it’s going to be my responsibility to go out there and market to the new potential customers. And hopefully it’s going to pique their interest to come in and find out what is different about us. And what we’re doing.”
Daniel Field is one of the locations on the front line to welcome visitors each year for the Masters Tournament.
“You know, we get the same customers every single year, during the Thursday through Friday,” Shealy said. “I’ve been seeing them for 20 plus years come in here. So, hopefully they’ll say, ‘Hey, you guys kind of change some things up a little bit. I like it.’”
The refresh at Daniel Field follows the March unveiling of a new logo and color scheme at Augusta Regional Airport.
The new logo is dominated by the letters “AGS”, which is the airport’s three letter designation by the International Air Transport Association (IATA) and the Federal Aviation Administration (FAA). The new logo has a blue and green color scheme.
It is also an abbreviation for an initiative the airport began several years ago, Advancing Growing Stronger. Under that campaign the airport launched several projects, including improved baggage carousels and renovations to the restrooms.
Augusta Regional Executive Director Herbert Judon, Jr. said the old logo had run its course and it was time to rebrand for the airport’s future.
“We’re at a transition and we’re doing so many things right now and just an opportunity to rebrand the airport. I want us to be recognizable and people to connect this logo with the airport,” he said.
Shealy said they are not quite yet ready to unveil the new Augusta Aviation logo. Partner Alison South Marketing is making some final adjustments.
