Fri, April 26, 2024

May 16, 2022

Digital Marketing

Free Access: Get more views for your website by pumping up off-page SEO

Search Engine Optimization (SEO) is like the weather in Augusta – it is always changing. From hailstorms in the morning to sunny skies in the afternoon, it’s hard to keep up with what to wear, how to plan, and what to think. SEO is a lot like this. SEO has been around for more than 20 years and has changed, it seems, almost daily during that time. The impact on your website’s online visibility and your business results can be monumental. With so many types of SEO, it’s hard to

Read More »
B2B Stories

Don’t panic! Patience is the key to weathering uncertain stock market, financial advisor says

The stock market seems stuck in a downward slide in recent days, and that has made some people nervous about their investments. But Ryan Borders, a certified financial planner with Richard Young Associates in Augusta, says now is the time to wait, not panic. “It is tempting (to panic) because we’re emotional beings,” Borders said. “But you have to take a broader approach. Technically, you’re not losing any money until you sell.” Borders said there are two opposing approaches to investing – time in the market vs. timing the market.

Read More »
Consumer Stories

Medical professionals celebrate award-winners

There is a war going on—not only in Ukraine, but on our desktops— and in local doctor’s offices and hospitals the last few years, said Eric Toler, Executive Director of the Georgia Cyber Center—and 28-year military veteran. His keynote speech last week at the Medical Professionals Magazine soiree highlighted the multi-million dollars in cost and lost time with cyber-attacks across the country in hospitals and medical practices. About 100 physicians, nurses, administrators, and staff listened and received a nice gift from Toler—a gift of gratitude. “Thank you for your service

Read More »
B2B Stories

Local marketing experts to share effective branding techniques

When you think of popular brands, companies like Starbucks and Nike may come to mind. Branding is one of the most important things business owners do, yet few know how to build a strong brand and convey it to employees and the public, according to Kate Sanders. Sanders, Chief Operating Officer and co-owner of Alison South Marketing Group, along with President Cynthia South, will discuss that topic at the Augusta Metro Chamber of Commerce’s Third Thursday Business Builder on Thursday, May 19 from 11:30 a.m. to 1 p.m. in the

Read More »
B2B Stories

Mondays with Rick: Customer interaction a key to a successful business

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week he talks about one of the important aspects of running a business, the first of a two-part series. The interview has been edited for clarity and impact. ABD: You’ve talked before about how a business can be divided into two parts, the front of the store and the back of the store. How do you define that? Rick: The front of the store is anywhere there

Read More »
Consumer Stories

Dance competition will highlight Augusta’s performing arts

A local creative arts marketing company is allowing dance teams to compete for a top prize of $50,000 at the El3vate Convention & Dance Crew Competition at the Miller Theater this summer. Fusic365, which will host the competition from June 30 through July 2, provides an online marketing platform for artists to showcase their talents to directors, producers, and managers. “We are thrilled to bring together amazing artists and performers to enjoy each other’s talents at our very first EL3VATE Convention and Dance Crew Competition,” said Brodrick Mungo, Fusic 365’s

Read More »
Cyber Security

Medical professionals celebrate award-winners

There is a war going on—not only in Ukraine, but on our desktops— and in local doctor’s offices and hospitals the last few years, said Eric Toler, Executive Director of the Georgia Cyber Center—and 28-year military veteran. His keynote speech last week at the Medical Professionals Magazine soiree highlighted the multi-million dollars in cost and lost time with cyber-attacks across the country in hospitals and medical practices. About 100 physicians, nurses, administrators, and staff listened and received a nice gift from Toler—a gift of gratitude. “Thank you for your service

Read More »