
Mondays with Rick: Maintaining active marketing is vital in a recession
Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the importance of maintaining a marketing presence even during hard economic times. The interview has been edited for clarity and impact. ABD: Some economists still think we’ll be heading into a recession this year, and we’re going to talk about the importance of maintaining your marketing during that. But first, explain what is meant by the term marketing. Rick: A lot of people