February 12, 2023

B2B Stories

Mondays with Rick: Maintaining active marketing is vital in a recession

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the importance of maintaining a marketing presence even during hard economic times. The interview has been edited for clarity and impact. ABD: Some economists still think we’ll be heading into a recession this year, and we’re going to talk about the importance of maintaining your marketing during that. But first, explain what is meant by the term marketing. Rick: A lot of people

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Consumer Stories

Downtown business undergoes rebranding, revitalization

Tonya Boswell’s downtown business was only open for six months when she decided to close and rebrand it. Boswell is the owner of Urban K9, which was formerly called Fetch 501, located at 501 Broad St. Fetch opened in July 2022 and closed in December. Urban K9 opened its doors on Tuesday, Jan. 24. Rebranding a new business may sound unusual, but she had her reasons. Boswell opened Fetch with her cousin and business partner, Jonathon Anderson, who left to accept a job at the Savannah River Site. “The partnership

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Cyber Security

Free Access: Tech Alert: You are attacked by a cyber enemy! What do you do?

You are under attack and it’s not because of a physical attack, but from a foreign cyber enemy. The conflict between Russia and Ukraine has increased cyber-attacks around the world. Russia, China, and North Korea have declared a cyber war with the United States. This declaration is nothing new, however, we have always been in a cyber war with those wishing us harm. You are not under attack because your information is so valuable, but you are under attack because you are the enemy of these countries. They are going

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Consumer Stories

Floyd & Green Jewelers show love to local charities

Tomorrow is Valentine’s Day. Today and every day leading up to the holiday earmarked for sweethearts has been super busy. But owner, Tom Williams and staff stopped long enough to present a donation that is indicative of their love for the community. Last week, Floyd & Green Fine Jewelers donated a check for almost $13,000 to local charities. The money was raised in November during the 22nd annual Weekend of Giving Back, in which customers designate the charity of their choice to receive 10 percent of their purchase. “I always

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Awards/Celebrations

Evans entrepreneurs overcome obstacles to build successful business

Three years ago, Dan and Michelle Finn opened their business in Evans, but just five weeks later, they were forced to close it, thanks to Covid. The Finns own Sol Himalayan Salt Cave & Spa located at 7013 Evans Town Center Blvd., Suite 201 near the Columbia County Performing Arts Center. They will celebrate the business’s third anniversary on Friday, Feb. 17 with giveaways and desserts from Bottom Line Bakery & Café. That day, other local businesses, such as The Salty Beaver Fine Bath Products and Sugar and Spice Cocktail

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B2B Podcasting

Free Access: Health care is broken, but we can fix it

Neil Gordon sits down with Tom Mastny, CEO of The Pennant Group and Dr. Rob Lamberts, CEO of Welcome Health. We’re talking all about direct primary care, what it is, what makes it better than traditional health care, and how the Pennant Group makes it even better.

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