With the labor market showing some recent ups and downs, Mike Petchenik reports on some positive news for area workforce development in today’s Biz Bits.
Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their
One of the CSRA’s most popular eateries is closing. Comments have poured in on social media in the past few days. In response to inquiries, Chef Chris Najmola sent a message to customers through the Fuse Facebook page. Aiken, It has been a pleasure serving you and the team here at Fuse has so much to be proud of, but it does not look like we can keep going. There are so many things about Fuse that made it very literally, a dream come true. We’ve helped you celebrate so many
The owner of a fledgling business in North Augusta is looking for advice on drawing customers to her website. Kizzy Harris started her business about a year ago. Little Mizz Cutties is a web-based, kid’s boutique offering clothing, seasonal items, and accessories. “I sell kids clothing from infants to maybe five, six seven. I’m looking for ways to learn how to promote my business more to get more revenue,” she said. “I’m interested in different grants and stuff for small businesses. So, I’m just out here trying to get ideas
Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he examines the risks of businesses becoming involved in national social issues. The interview has been edited for clarity and impact. ABD: In the past few months, we’ve seen a backlash against some companies, most notably Bud Light and Target, for their stand on controversial social issues. Is it a good idea for a company to take such a stand? Rick: My answer is, it
