Tue, February 20, 2024

And the 2023 Businesswoman of the Year is…

This year’s Columbia County Chamber honoree has roots that run deep in the CSRA. Kate Sanders is a graduate of Lakeside High School and the University of Georgia. She is the Chief Marketing Strategist for Alison South Marketing Group.

Sanders is also active with non-profit groups and currently the Board Chairman of the American Red Cross in Augusta.

And, just nine days before being honored, she gave birth to her third child.


“I couldn’t have done any of this without a whole lot of help, and a whole lot of people who believe in me, and who helped me, Meghan and Brittany, two of my best friends,” she said. “And I think any female, especially a working mom, can tell you that the only way we can do this is if we have a tribe of working moms around us, that we can cry with when our kids have a really bad day of school, or a day at work is bad, or we feel like we’re failing.”

Sanders was recognized at Savannah Rapids Pavilion during the Chamber’s Executive Luncheon series. The keynote speaker was Laila Salguero, chief diversity, equity, and inclusion officer for Peraton.

Salguero told the assembled business leaders about the importance of mentoring, either seeking a mentor or being one.

Laila Salguero, with Peraton, served as the event’s keynote speaker.

“So, if you don’t have a mentor, stop, reach out. People do want to hear from you, people do want to be available to you. And if you are in a position, be a mentor, take the time, because you are helping establish those individuals, their competence,“ she said.

The advice resonated with Sanders.

“It’s extremely important. I wouldn’t be where I am in my career without male and female mentors,” she said. “Some of those people were my own managers, but some of those people are people that I’ve met through leadership organizations or chambers or on boards and were able to mentor me. I’ve had the opportunity with some of the younger girls that have come into their careers to get to mentor them and pass those moments of wisdom on to the next young person who’s trying to navigate early careers, and it’s really fulfilling, and I think it makes you a better leader.”

Sanders also urged women to find something they are passionate about and get involved, whether as a board member or by volunteering. She said it will make a huge difference for the organization and in their lives.

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