Augusta Business Daily

Tue, November 28, 2023

Banner month predicted for economic impact in Augusta’s River Region

More than 6 million dollars are expected to flow into the Augusta area in November. Destination Augusta and the Augusta Sports Council say visitors attending meetings, reunions, events, and sporting events in Augusta’s River Region will generate at least $6,259,939 in total estimated economic impact (EEI) in November 2023.

Both organizations agree that recruiting and hosting these various activities play a critical role in sustaining the nearly 27,000 jobs that are part of the Leisure and Hospitality Industry, the fourth largest employment sector in the metro area.

Total EEI is calculated based on research commissioned by both Explore Georgia and Destinations International in conjunction with globally recognized research vendors, the U.S. Travel Association, and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually.

A portion of the total number of events and meetings in Augusta’s River Region in November are listed in the chart below for more event details. These are groups Destination Augusta or the Augusta Sports Council have worked with at some point in the site selection and/or planning phase.

The Head of the South Regatta on November 11 is expected to draw 1,000 attendees and bring in $848,591.87.
Meeting/Event: Dates: Attendance: Total Est. Economic Impact (EEI):
CSI IT Management 10/29 – 11/18 400 $2,806,829.88
Georgia School Counselor Association 10/30 – 11/3 900 $ 732,850.79
Georgia Council of the Blind 11/2 – 11/4 50 $ 27,437.88
Society of 19th Century History 11/2 – 11/5 45 $ 43,309.56
Foodees Food Festival 11/2 – 11/6 3,000 $ 52,368.39
National Sojourners Inc. 11/4 – 11/19 90 $ 16,270.99
Georgia Association of School Business Officials 11/5 – 11/10 600 $ 782,494.59
Association County Commissioners of Georgia 11/5 – 11/7 55 $ 14,886.01
2023 Head of the South Regatta 11/11 – 11/11 1,000 $ 848,591.87
General Missionary Baptist Convention of Georgia 11/12 – 11/17 800 $ 562,057.90
Alpha Phi Alpha Fraternity, Inc. – GA District Conference 11/16 – 11/19 400 $ 248,913.91
Augusta Symphony Guild Cotillion 2023 11/22 – 11/25 550 $ 123,926.81
TOTAL:   7,890 $6,259,939.00

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