Kate Sanders is a force of nature when it comes to sales and marketing. At the recent ABD Inspire 2024 Conference, she shared some changes in the sales funnel that could help your business grow.

“That’s the End of the Third Quarter, With the Score…”
3rd Quarter. You may have thought this was a football-related column! No, I’m not “tackling” another sports theme. The “third quarter” refers not to the


