Who do you know? An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. At the recent ABD Inspire 2024 Conference, Kate Sanders advised businesses to find who you know.
Who is your buddy business? Local merchant association Downtown Soul City is hosting Buddy Week – a weeklong celebration of community and friendship between downtown businesses. During the week, the public can get a glimpse of behind-the-scenes footage of their favorite spots downtown to show everyone just how much fun they have working together. The week will end on National Best Friends Day, June 8, where participating businesses will offer incentives to customers who visit the “buddy” locations. The public can engage with the businesses on social media through posts
It’s been a busy week in the CSRA with the unveiling of the Augusta Airport multi-million dollar expansion, the re-opening of Piedmont’s Summerville location, and a new movie filming. Mike Petchenik has the details in today’s Biz Bits.
The importance of apprenticeships in developing a successful career was highlighted during the Augusta Metro Chamber of Commerce’s Women in Business luncheon in May. Three women who have skillfully navigated training, internships, and apprenticeships led the presentation. Wennie Squires is the Cyber Career Success Coordinator at the Georgia Cyber Innovation & Training Center with Augusta University. She was joined by Booboo Roberts, Program Manager, and Abigail Bowman, College Partner, for the Apprenticeship School and Pipeline Development Training Workforce Programs with the SRS Apprenticeship Program. Roberts said the three main contractors
Understanding the world of mortgage loans can be daunting, especially with the variety of options available to homebuyers in Georgia and the “advertised” interest rates promoted online. Understanding the different traditional mortgage loan types will help you make an informed decision that best suits your financial situation and homeownership goals. The first place to start if you consider buying a home is to secure your financing. Here’s a comprehensive guide to the traditional mortgage loan options available in Georgia. Conventional Loans Conventional loans are not insured or guaranteed by the
Food Quality: 4 Service: 5 Business Meeting: 4 Value: 4 Overall Rating: 4.25 out of 5 As a former ABD reporter, I often covered future restaurant openings and vowed to visit many of them when they opened. I tried some of these eateries, but there are still many others I plan to visit someday. In March 2023, I wrote one of those stories about plans to open The Feed Sack’s North Augusta location following the success of its original location in Aiken. I wanted to check out the upscale restaurant
Video is on the shortlist of driving business. If you haven’t introduced that format in your marketing, the clock is TikTok-ing. Kate Sanders dives into some of the best ways to capture your next customers at ABD’s recent Inspire 2024 Conference.
Members of the Augusta-Richmond County Coliseum are taking steps to close the James Brown Arena and prepare for demolition. Members held what is expected to be their second to last monthly meeting at the arena just before the ribbon cutting to re-open the renovated and expanded Bell Auditorium. Ed Enoch, the authority’s legal counsel, updated members on the hiring of a construction manager for the $250 million project that includes a concourse to connect the new JBA to the Bell. “I got to fill out an RFP (Request For Proposal)
How and why your customers find your business has changed dramatically in the past few years. As a marketing expert, Kate Sanders shared best practices for finding customers at the recent ABD Inspire 2024 Conference.
This week will mark my last as an entertainment writer for Augusta Business Daily, and it is a bittersweet feeling. When I started last September, I was fresh out of the Savannah College of Art & Design with a degree in Dramatic Writing and, seemingly, nothing to do with it. The movie industry was frozen: paralyzed for a moment with pangs of greed, anger, demonstrations, and perseverance by the folks who make the biz operate daily. Yet, my passion for movies – a love story dating back to being a
