Who do you know? An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. At the recent ABD Inspire 2024 Conference, Kate Sanders advised businesses to find who you know.

Businesses can keep the dream alive this Thanksgiving
So far, the Trot to Adopt 5k event has generated nearly half a million dollars to bring home nearly 50 children. The cause is adoption,


