Influencer marketing 101

Who do you know? An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. At the recent ABD Inspire 2024 Conference, Kate Sanders advised businesses to find who you know.

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Simon Says: Healthy Job Market

For the last year, the Augusta Labor Market Index (LMI) got stronger and stronger —including an uptick in September. The LMI rose 0.1 percent in September