Who do you know? An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. At the recent ABD Inspire 2024 Conference, Kate Sanders advised businesses to find who you know.

Former TV News Anchor helps lead “She Got Game” event
While a mostly male crowd was at Augusta National this past weekend for the Masters, an all-female group of 70 took part in the 2nd


