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Digital Marketing

How GPT-4 can boost your business marketing

Hey there, fellow business owners! If you’ve been following our digital marketing series on Augusta Business Daily, you know we’re all about sustainable strategies to help your small business thrive online. I’m sure you have all heard about OpenAI’s launch last Thursday of GPT-4. I jumped on the paid bandwagon and got into the game early with GPT-4. It’s pretty amazing, so I thought today, we’d explore this game-changing technology that could revolutionize the way you approach digital marketing. But don’t worry – we’ll keep it simple, friendly, and relevant

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Richard Brashear March 20, 2023 No Comments
ABD Extra

Simon Says: How are Augusta’s employment numbers in 2023?

The first economic data for 2023 is in, and it isn’t good news for the Augusta Metropolitan Statistical Area (MSA). Employment fell by 2,000 from December to 242,200 which was its lowest level since March 2022. By comparison, employment in the state of Georgia rose by 16,600, and 8,900 in South Carolina. Nationally, the economy added 517,000 jobs in January. Most industries increased employment at the national level, with leisure and hospitality leading the way. Employment in these areas increased by 128,000. Likewise, the Augusta MSA leisure and hospitality jobs

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Dr. Simon Medcalfe, AU Economics Professor March 20, 2023 No Comments
ABD Extra

Here’s what you should know about Secure 2.0

Mark Koppelmann, a financial planner for Financial Connex, sits down with Augusta Business Daily publisher, Neil Gordon to talk about how the newly enacted Secure 2.0 could impact retirement investments. Koppelmann says that businesses and employees should take the time to evaluate their current retirement plans to increase savings and take advantage of certain benefits in place. Those who are interested in learning more about saving for retirement can visit www.financialconnex.com for more information.

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Neil Gordon with Mark Koppelmann March 20, 2023 No Comments
ABD Extra

Georgia Business Minute: No bones in boneless wings? You bet!

Augusta has its very own Buffalo Wild Wings at 120 Robert C. Daniel Jr Parkway, with plenty of boneless wings. However, an Illinois man has a ‘bone to pick’ with the Atlanta-headquartered restaurant chain. Mike Petchenik reports from Atlanta with the latest on that, online betting and a new plant heading to the Peach State in this week’s Georgia Business Minute.

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Mike Petchenik March 20, 2023 No Comments
ABD Extra

Economic Update: A look at the people who make businesses go round

There’s much to be glad about! Dave Holdeman from The Alternative Board of the CSRA and Augusta Business Daily publisher, Neil Gordon discuss the importance of employee morale and what’s coming to the CSRA in this week’s economic update. They discuss what it takes to run a business, as well as what companies can learn from exit interviews.

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Neil Gordon with Dave Holdeman March 20, 2023 No Comments
ABD Extra

Know Your ‘BATNA’ Prior to Any Negotiation

Have you ever purchased or sold something and later asked yourself, “why in the world did I agree to that?” I have both personally and professionally. In every case, I made that agreement because I had not first developed my BATNA. BATNA is a term first published by Roger Fisher and William Ury in their book Getting to Yes. BATNA is your Best Alternative to a Negotiated Agreement. While a simple concept, it is not often used except by professionals in the purchasing or sales professions. However, it is applicable

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Steven Clayborn, C.P.M., CPCM Salamis, LLC March 20, 2023 No Comments
ABD Extra

Augusta Tomorrow looks to the future

The driving force behind some of Augusta’s best-known public developments is looking to take the next step. What is Augusta Tomorrow? Augusta Tomorrow is developing a new portion of the overall master plan to improve sections of the city and attract people to the area. From its start in 1982, Augusta Tomorrow has looked at Augusta, what it has, what it needs, and what is available to bring improvements. It used the information to create a master plan targeting areas one step at a time. Among the successes are the

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Dana Lynn McIntyre March 20, 2023 1 Comment
ABD Extra

CSRA: Fertile Ground for Economic Growth and Development

When Neil Gordon told me that he was planning a weekly special issue of the Augusta Business Daily focused on Economic Development, I wholeheartedly thought it would be a great idea and definitely wanted to be a part of it. Upon my arrival in Augusta and the CSRA a little over six years ago, I quickly realized that this area had many of the pieces in place for significant economic development and in those six years, additional important pieces have been put in place. In this, my first column for

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Dr. Rick Franza, Professor of Management March 20, 2023 No Comments
B2B Stories

Mondays with Rick: Plan now to keep your business flourishing after you leave

  Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the importance of a succession plan for your business. The interview has been edited for clarity and impact. ABD: We often hear that a business should have a succession plan to keep going after the owner or founder retires. Why is a succession plan important? Rick: It’s particularly important for small businesses and family-run businesses, but succession planning is important even

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Gary Kauffman March 19, 2023 No Comments
Cyber Security

Tech Alert: How safe is portable data storage?

Say you need to take data with you, but you are also concerned about keeping your data safe. One of the best ways to do this is by using an encrypted drive with a thumbprint reader. The thumbprint section of the drive is encrypted with AES256 encryption which is the Advanced Encryption Standard and is secure. These drives can be used in several ways. You can set it up where you have a part of the reader accessible when you plug it in without encryption and the other part of

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Patrick Reynolds March 19, 2023 No Comments
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