Consumer Stories

USC Aiken receives donation to support veterans and active service members

The University of South Carolina Aiken’s Office of Veteran and Military Student Success was recently presented with a $2,000 check from the North Augusta Cultural Arts Council. The donation supports the office’s mission of education and transitional support for veterans, service members, and their families. The center helps ease the transition back to civilian life for active and former service members and their families by connecting them with academic and financial resources, professional and vocational support, and a community of students with similar backgrounds and experiences. “We’re honored to receive

Read More »
Consumer Stories

Nurse and entrepreneur establishes scholarship in memory of her son

Lakeya Collins has found a unique way to honor her son’s memory on his birthday and help a local student at the same time. In 2022, Collins, a registered nurse and owner of Robert’s Angels Scrubs established the Robert Ballard Scholarship. Ballard was a 16-year-old football player at Greenbrier High School who drowned in Clarks Hill Lake in April 2016. The scholarship was designed to help one CSRA college student each year. Last year, the amount was $500. This year, she hopes to double that amount by raffling off a

Read More »
Consumer Stories

Retired Capt. chooses Grovetown for 5th location

Retired Army Cpt. Tyler Merritt started his clothing business in his garage and now has four store locations, about 200 employees, and a 60,000-square-foot manufacturing plant in Savannah. Merritt serves as CEO of Nine Line Apparel, which has store locations in not only Savannah but also Charleston and Delray Beach. He said the company is expected to open its fifth location at 284 Meridian Drive next door to Cold Stone Creamery in Grovetown on Monday, March 6. ABD previously ran a story about the company, which sells a variety of

Read More »
Digital Marketing

Free Access: Digital Marketing: What are negative keywords in Google Ads and why are they important?

Negative keywords are a powerful tool used by savvy marketers in Google AdWords. They allow advertisers to avoid displaying their ads to searchers that are probably not interested in this offer. This helps to improve the relevance and effectiveness of their campaigns, boosting the chances of success. By adding negative keywords to your campaigns, your business can ensure you do not display your ads when users search for certain terms or phrases. You can reduce expenses and save time by ensuring your ads are only seen by users who are

Read More »
Economics

Business taxes: DIY or CPA?

The answer is complicated. If your return is simple and you’re up to date on deductions you might claim, using an online service such as TurboTax or H&R Block might be the answer. It’s a different scenario for most small business owners. If you’ve built a business from the ground up, you probably know your industry, customers, and services like the back of your hand. When it comes to the ins and outs of taxes, accounting, and finance, it never hurts to have an experienced professional to turn to for

Read More »
Employment

Augusta University career fair draws more job seekers, employers than previous events

On Friday, for the first time since Feb. 2020, Augusta University hosted its annual career fair in person, according to Julie Goley. Goley, director of the university’s Career Services office, said about 400 people attended the fair, which was open to students, alumni, and community members. Attendees had the opportunity to speak with representatives from 89 organizations, including Piedmont Augusta, Sig Cox Heating and Air Conditioning, and the National Security Agency. “Employers were up about 15 percent and job seekers up 25 percent from the 2020 event,” she said. “There

Read More »
B2B Stories

Mondays with Rick: Maintaining active marketing is vital in a recession

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the importance of maintaining a marketing presence even during hard economic times. The interview has been edited for clarity and impact. ABD: Some economists still think we’ll be heading into a recession this year, and we’re going to talk about the importance of maintaining your marketing during that. But first, explain what is meant by the term marketing. Rick: A lot of people

Read More »