Negative keywords are a powerful tool used by savvy marketers in Google AdWords.
They allow advertisers to avoid displaying their ads to searchers that are probably not interested in this offer. This helps to improve the relevance and effectiveness of their campaigns, boosting the chances of success.
By adding negative keywords to your campaigns, your business can ensure you do not display your ads when users search for certain terms or phrases. You can reduce expenses and save time by ensuring your ads are only seen by users who are likely to be interested in what you offer.
This helps ensure that your ads are only viewed by searchers that are interested in your products. This can lead to an increase in traffic, conversions, and return on investment.
By preventing your ad from being displayed to users who are unlikely to be interested in what you offer, you can save money on Google costs. Overall, using negative keywords can help make your advertising campaigns more relevant, effective, and cost-efficient.
When putting together a search campaign, you can choose from 3 different matching techniques to define negative keywords: exact, phrase, and match.
It’s important to remember that these negative keywords are different from keywords in that you’ll need to consider adding related words, different forms, spelling mistakes, and other slight variations if you want to block them.
So What Does it All Mean?
Google Keyword Planner is an essential tool for anyone looking to improve their SEO. By understanding search volume and forecasts, you can make informed decisions about the keywords you target in your digital marketing efforts.
If you want to learn how to have sustainable digital marketing, you can get a free digital assessment of your online presence at https://grouprb.com/get-your-free-online-audit-report/.
Until next time, remember that you deserve marketing that actually works.
