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B2B Stories

Aiken-based saddle company to relocate next year

An Aiken-based business is saddled up and ready to ride to a new location next year, according to Meybohm Commercial Properties. Custom Saddlery, which is currently located at 127 Hedge Road, will move to 390 Croft Mill Road, an 8,100-square-foot facility on a seven-acre property. Founded in 1992, the international company provides a variety of services to its customers, including designing, fitting, and repairing custom saddles. Besides Aiken, Custom Saddlery also has locations in Europe. For more information, visit mysaddle.com or call 803-649-2766.

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Josh Heath November 1, 2022 No Comments
Digital Marketing

Free Access: Add a social media influencer to your digital marketing

Last week, we talked about six trends in digital marketing we expect to see in 2023. This week, we will dive into influencer marketing. If you recall, a couple of months ago we shared about one of our clients, Callie Richards of HotPinkandGlitter.com, in our intro to online influencers article (read it here). Callie has grown from 500,000 TikTok followers to more than 620,000 in the past three months. The Rise of Social Influencers Social influencers realize huge gains in popularity and effectiveness. Influencer marketing has emerged as a powerful

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Richard Brashear October 31, 2022 No Comments
B2B Stories

Graniteville baker competes in NYC Macaron Bakeoff

Joey Blackwell may not fit your vision of a baker of delicate Italian pastries. He’s a self-described “big, burly, bearded guy.” But in the past two years, he has refined his recipe of macarons, started his Mac Daddy Macaron business, and was invited to compete in New York against fellow macaron bakers. “My interest in baking started in 2020 during the pandemic when many of us were staying home,” he said. “My wife and I got hooked on baking shows, particularly The Great British Bake-Off. At about that same time,

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Mitzi Oxford October 31, 2022 No Comments
Consumer Stories

Chili cook-off raises funds for Miracle Field

While it may be the off-season for baseball, SRP Park is holding a fun competition to raise funds for a worthy cause. The stadium will host the Beans & Brews Chili Cook-Off on Sunday, Nov. 13 from 1 p.m. to 5 p.m. The event will raise money for The RECing Crew, a non-profit organization that helps individuals with disabilities enjoy various athletic and leisure activities, such as baseball, basketball, karate, and bowling. In June 2021, the City of North Augusta passed a resolution to allow the organization to build a

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Josh Heath October 31, 2022 No Comments
B2B Stories

Martinez shared kitchen space to host holiday market, needs vendors

Onnie Sanford has already expanded her business, but the entrepreneur wants to help other small businesses grow by providing them more exposure to potential customers. Sanford, the owner of Paleo Num Yums and OPP Kitchen, 359 Furys Ferry Road, Martinez, will host a Holiday Market on Saturday, Nov. 12 from 10 a.m. to 1 p.m. at her store. So far, six vendors have signed up, and Sanford would like to find six more. She’s looking for “artists and artisans” that sell unique products people can use as Christmas gifts or

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Story and photos by Josh Heath October 30, 2022 No Comments
Consumer Stories

DOJ investigation of PGA Tour includes Augusta National

Augusta National was in the news again last week, but not in the way it would prefer. The Wall Street Journal reported that the U.S. Department of Justice’s antitrust division is investigating the PGA Tour for antitrust violations, and in the process has included looking into Augusta National Golf Club and the United States Golf Association (USGA). In August, 11 members of the new Saudi-backed LIV golf tour filed suit against the PGA, saying among other things that the tour had colluded with Augusta National to keep players from participating

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Gary Kauffman October 30, 2022 No Comments
Consumer Stories

Noble Jones opens for downtown lunch options

Chef J.D. Wier recently revamped his menu and began offering lunch again, and, so far, his diners have been pleased with the changes. Wier owns Noble Jones, a Southern-style eatery located at 816 Cotton Lane off Reynolds Street, the former home of the Cotton Patch. The restaurant serves a variety of sandwiches, such as chicken, pulled pork, and brisket. It also offers several types of meat dishes, including chicken wings, sausage, and baby back ribs, which, according to its menu, are only offered on Friday and Saturday. The previous menu

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Josh Heath October 30, 2022 No Comments
B2B Stories

Mondays with Rick: Pandemic shutdown’s long-term effect on businesses

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about how the pandemic affected school children and the impact it could have on businesses in the future. The interview has been edited for clarity and impact. ABD: We’re seeing the results of studies showing that the past couple of years has had a negative impact on school children. What are some of those issues? Rick: To be honest, I think it affected everyone.

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Gary Kauffman October 30, 2022 No Comments
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