
Free Access: An Introduction to Reputation Management
We’ve all heard of great corporate blunders that went viral on social media. In 2021, Burger King sent out a tweet that said “Women belong in the kitchen” on International Women’s Day. The tweet, which was part of a larger tweet thread, is now deleted. The tweet was meant to make a call to promote gender equality in the culinary industry and encourage more women to pursue careers as head chefs. Burger King was trying to engage Tweeters with the conversation as a whole, but their conversation didn’t go viral,








