Digital Marketing

Free Access: How Will Web 3.0 Impact Digital Marketing?

Today, there are so many different opinions about what Web 3.0 means to each of us, as illustrated by the comic above (Source: https://www.cryptospace.it/6-nfts-metaverse-crypto-memes-jokes/). This Web 3.0 personal paradigm shift is important because the same thing is happening for businesses. The digital landscape is changing fast and it will impact your business. In the previous article, we discussed how Web 3.0 is a more interactive and personalized web that allows users to connect and share data more easily. This customization of the web experience will be crucial for your business

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B2B Stories

UGA small business development center to offer business plan workshop

Every great business starts with a plan, but many aspiring entrepreneurs don’t know where to start in developing that plan. The University of Georgia’s Small Business Development Center wants to help. The center’s Augusta office, which provides a variety of support services and resources for local small businesses, will offer an in-person Business Plan Workshop on Tuesday, August 23 from 8:30 a.m. to 12:30 p.m. The workshop will meet in person at the SBDC located at 2907 Professional Parkway. Participants will learn the key components of a business plan and

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Robin Baxley and Sandi Shields

Dynamic duo finds the best solutions for local offices

Name: Robin Baxley and Sandi Shields Company/Title: Co-owners, Best Office Solutions Years Served: 22 Phone: 706-437-9771 Web: www.bestofficesolutions.com Photography by Melissa Gordon ABD Boardroom furnishings by Best Office Solutions It takes two to make a thing go right. That’s how you could describe the tag-team approach, Robin Baxley and Sandi Shields have to run Best Office Solutions. The pair manages everything a commercial business needs: furniture, supplies, promotional products, and more. For more than 20 years, they have worked together to help set their company apart from the rest. “We

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Consumer Stories

Local restaurateurs pivot and launch new restaurant concept

Last summer, after facing a possible suspension of its liquor license, Southbound Smokehouse on Central Avenue closed its doors. The business’s owners have now teamed up with another local entrepreneur to launch a new restaurant concept in the same building. Brian Brittingham and George Claussen own Southbound, which is now located in SRP Park. The pair, along with Andrew Crumrine, who owns the building located at 1855 Central Ave. near Buona Caffe, opened Soul City Pizza in mid-February 2022. “I thought we needed a local pizza place,” said Crumrine, who

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Top Story

CSRA companies offer workplace safety plans and training

The numbers are staggering. More than 300 mass shootings in the US since the first of the year. Fifteen of those occurred in Georgia and 16 in South Carolina. According to the FBI, 45% occurred in a business or commercial setting and 24% in schools. It’s the kind of sobering report that keeps Powell Asset Protection Agency busy, teaching people how to shoot, offering armed security details, and creating safety plans for churches and businesses. Clifford Powell is a combat veteran and law enforcement officer who has built his company,

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B2B Stories

Local businesses provide protection against school shootings

Like everyone else, Rian True was saddened by watching news coverage of the May 24 shooting at Robb Elementary School in Uvalde, Texas that killed 21 people. But True, a local business owner is now doing his part to help prevent tragedies like that in the future. He owns and operates two local businesses: Carolina CoverTech, a manufacturing facility in North Augusta, and School Safety Solution, a company that sells and ships a variety of products designed to keep students and employees safe in schools throughout the U.S. One of

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B2B Stories

Mondays with Rick: The numbers gap between young women and men in college

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the disparity in college enrollment between women and men and the value of the trades. The interview has been edited for clarity and impact. ABD: A statistic I saw recently was startling – the ratio of women to men in college is around 60-40. What is happening to the young men? Rick: That’s true in business schools as well and it’s been going

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Consumer Stories

Vegan restaurant uproots to join others at OPP Kitchen

Uprooted Vegan Cuisine is the latest CSRA food business to join the unique shared prep concept of OPP Kitchen. As ABD’s Gary Kauffman reported last week, the new space was started by Onnie Stafford, owner of Paleo Num Yums, to save her own struggling business. OPP (Other People Prepping) will give other food-based small businesses a chance to grow their craft and sell their products under one roof. For Jenn Kraus, owner of Uprooted Vegan Cuisine, the partnership was a perfect fit. She’ll be sharing space there at the beginning

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Consumer Stories

Local baker delivers sweet treats

If you need gourmet cookies for your next corporate gift and don’t have time to pick them up, a new bakery business can save you time and gas by delivering them right to your client’s door. Wesley Mayton, who has worked as a pastry chef for more than 25 years, has launched Chef Wesley’s Cookies. The business is licensed by the state of Georgia. Mayton offers five flavors: chocolate chip, oatmeal golden raisin, peanut butter, snickerdoodle, and sugar. The cost is $25 per dozen. Customers can also order a half

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