This photo caption from a media outlet outside of the CSRA is similar to others nationally. ABD first told you the Crumbl cookie shop across from Costco in Augusta had closed. We’re now learning that the entire brand is crumbling a bit.
According to the industry association Restaurant Business, 57 Crumbl locations closed in 2026, and 55 other franchises are up for sale.
Why? According to a deep dive by USA Today Newspaper cookie store sales were 70% lower nationwide in Augusta than in June.
The 2017 co-founders of Crumbl left earlier this year.
Some franchisees are trying a line of dirty sodas to boost sales.
According to the Crumbl website, there are still more than 1,000 locations.
A representative of the Mullins Colony Shopping Center in Evans tells ABD, “The Evans Crumbl is still open and going strong.”
