
The Challenge of Messaging to Multiple Audiences
I have followed the recent negotiations between the United States and Iran with much interest. As I noted in last week’s column, how these negotiations progress can significantly impact our economy and national security. I am watching closely to see how these negotiations impact Iran’s future nuclear weapon capability. However, as always, I watch situations like these for lessons learned we can apply to our business environments. In this case, the most interesting and potentially valuable lesson we can learn from these negotiations is how President Trump and his proxies,







