Marketing

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Ads That Go Bump in the Night When our small businesses are on the line, we think nothing of employing any device necessary to ensure survival, including but not limited to, frightening people into doing business with us. Most of the time we do it without a second thought, but my intention, should you choose to go this route, is to arm you with an understanding of what

In his Business Minute, publisher Neil Gordon talks about the founder of Mailchimp’s roots in Augusta.

Is it just me, or… The Little Things Note: The following is what happens when a lifetime of a certain kind of work causes you to notice things that fail to grab the attention of almost everyone else. Every day we’re surrounded by marketing phenomena we ignore, fail to question or don’t believe applies to us. Let’s dive into a couple of them. Telegram-speak on supermarket self-checkout pinpads Since we’ve raised at least two generations since the age of the telegram, I should quickly explain that to send one was

Is it just me, or… “Oh No, Not Again!” “If I see that Kohl’s commercial one more time, I’m going to scream,” she said from a far-away city last November. I had no idea what she was talking about. Clearly the Kohl’s marketing algorithm had found her and her favorite platforms, while the same software knew there wasn’t much gold to be found from me and my channels. The question is, what’s the sweet spot of an effective video/commercial performance life before it loses its power to persuade? Remember when

Today’s business minute is about being in the right place at the right time to launch some internal and external marketing to define your company. David Beckum had a “nice” experience in line grabbing a meal!

  Is it just me, or… What Your Ad People Are Thinking Every business has that bit of sausage-making going on behind the scenes they’d rather you not see. This’ll sting a bit to hear, but in marketing it’s mostly what’s whispered about you, your business and how they can wrestle you both to the finish line. There’s a push-pull dynamic in play here, and it’s worth examining. You, the decision maker feel justifiably exceptional because you stepped out from the crowd and built something out of nothing. You gaze

Editor’s Note: The above cover photo is how the old/new brand will look when the January edition comes out in the next several days. A long-time CSRA advertising business now has a new name. HomeDirect of Augusta (see photo above) – a company that allows both local business owners and national franchises to buy advertising in its direct mail magazine, has announced it will be rebranded as SuperSavers. Founded in 1994 as SuperSaver Coupon by Blane Bailey, the monthly magazine that contains a variety of coupons is mailed to 120,000

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Marketing and Your Brain Don’t you hate it when something you took as gospel for a lifetime turns out not to be true? Who knew that the old chestnut of right-brain, (creative) left-brain (accountant type with pocket protector) had been discredited in this century? There just seem to be folks among us determined to take the fun out of everything. And it was such a comforting theory, too.

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Defeating Non-Attention Marketing lore has it that esteemed advertising smart guy Ron Marshall once ran a crazy experiment to find out how many ads he was exposed to during a typical day. He decided to spot as many commercials as possible and tabulate them in a 24-hour period. By lunch he was at 487 and, amazed, decided not to continue. Volumes have been written decrying the daily onslaught