Marketing

When Brandy Gibson relocated her business from Monte Sano Avenue to Broad Street last year, she fell in love with the new location’s storefront windows. Gibson, owner of Tiffinie Bleu Bridal Boutique (pictured above) located at 1251 Broad St., is one of 32 business owners participating in the fourth annual Making Spirits Bright Downtown Décor Crawl, a month-long event sponsored by the Downtown Development Authority of Augusta and Augusta & Co. “I decorate them every year, so when I found out about the crawl, it gave me another reason to

Last month, Bert Dean and his son, Allen, had the unique opportunity to create and direct a national TV commercial starring an up-and-coming NASCAR driver. Dean, CEO of Clarion Creative, an advertising and marketing firm in Augusta, said the commercial, which was for a national foundation repair company, Ram Jack, was recorded by Rob Forbes with Moving Canvas Media in Evans. The commercial, which featured Layne Riggs, 20, the son of former NASCAR driver Scott Riggs, aired on Fox Sports 1 last Friday during a truck race in which Layne

It’s not every day a logo you design is shown on a national TV show, but that’s exactly what happened to Wes Roberts. Roberts, the owner of Skysong Creative, a local graphic and web design firm, designed a logo that appeared on a new competition show called “BBQ USA” on the Food Network. Kurt Mueller, his friend and pit master for Atomic City Smokers, a competition and catering barbecue team based in North Augusta, asked him to design the logo. The team appeared on the show’s second episode, which aired

In 2016, a blind man sued Domino’s Pizza because he couldn’t place an order using the company’s website or app. A federal court judge ruled against the pizza chain because its site wasn’t compliant with the Americans with Disabilities Act. That legislation applies to not only large corporations but also your business, according to Mike Parsons. Parsons, digital strategist with M3 Agency in Augusta, and Ann Campbell-Kelly, Director of Development & Communications at Walton Options for Independent Living, discussed the importance of ensuring business websites are ADA compliant on Thursday,

Brad Kirkland, CEO of Graphix Resource, wears many hats. He is a graphic designer, a website developer, and a marketing guru for small businesses looking to connect with customers. His Graphix Resource company also offers imprinted apparel, vehicle wraps, commercial printing, and custom signage. He is a visionary whose success is built on strong faith and giving back. This is why Kirkland is giving away a $5,000 lighted sign to some lucky business owner. It fits his mission, goals, and values. “A business with no sign is a sign of

A local photographer and the Augusta Metro Chamber of Commerce have teamed up to provide professional headshots exclusively for its member businesses and their employees. Crystal E. Smith Photography, LLC will take these photos on Monday, July 11 from 12 p.m. to 5 p.m. and Tuesday, July 12 from 9 a.m. to 1 p.m. in the Chamber boardroom. Various timeslots are available on both days. “There is availability for five sessions per half hour, and each person will receive three digital images for $65,” said Chamber Executive Vice President, Angie

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Branding Your Small Business Editor’s Note: This first ran a year ago in ABD but it still offers timely advice for any business. No, this isn’t going to be some highfalutin’ cerebral slog. Branding your business should be fun, but please, do me (and yourself) a favor by not trying to do it yourself, and then too late, call in a pro after you’ve blown through the cash

It’s long been said there is a drugstore on every corner and there just might be a digital marketing company nearby. The two have little in common except for the sheer numbers of both types of businesses. That fact has not deterred Christa Turner from entering the crowded field of website development, PPC, SEO, and the full slate of digital acronym offerings. She is an Aiken native with a family history of entrepreneurial spirit; her grandmother started Supply Services Company in 1970. Turner is blazing her trail with Shining Sons