Marketing

This weekend, Everything Everywhere All at Once swept the Academy Awards with seven gold statues. When you think of technology and the way it’s transformed business, it’s the perfect analogy. In the past, we were stuck at our desks, with no ability to conduct business on the go. Fast forward to 2023 and we see a business being conducted at the office, at our homes, and even on vacation (which draws mixed emotions). These recent productivity developments are largely due to the growth of specific technology that keeps our pipelines

Local entrepreneur, Norman Dunagan will share some business tips at SRP’s Small Business Power Lunch on March 22. Dunagan, founder of The Dumpster Depot in Aiken County, and SRP’s marketing team will offer strategies for marketing small businesses that get results. The lunch is scheduled from 11:30 a.m. until 1 p.m. at Enterprise Mill Event Center, 1450 Greene St., Augusta. Registration is required by March 14. To register and for more information, click here.

In 2022, people in the CSRA had one burning question: Where can I get oxtails? According to Google, “oxtails near me” was the most searched-for category by people in the Augusta area this past year (the answer is New York Butcher Shoppe in Surrey Center if you want to fix them yourself, or Jamaica Way and Timbuktu Café to have them served in a restaurant). Why people had such hankering for oxtails was not disclosed. The third-most searched-for item in this area, Google claims, was “colon cleanse near me” (which

When Brandy Gibson relocated her business from Monte Sano Avenue to Broad Street last year, she fell in love with the new location’s storefront windows. Gibson, owner of Tiffinie Bleu Bridal Boutique (pictured above) located at 1251 Broad St., is one of 32 business owners participating in the fourth annual Making Spirits Bright Downtown Décor Crawl, a month-long event sponsored by the Downtown Development Authority of Augusta and Augusta & Co. “I decorate them every year, so when I found out about the crawl, it gave me another reason to

Last month, Bert Dean and his son, Allen, had the unique opportunity to create and direct a national TV commercial starring an up-and-coming NASCAR driver. Dean, CEO of Clarion Creative, an advertising and marketing firm in Augusta, said the commercial, which was for a national foundation repair company, Ram Jack, was recorded by Rob Forbes with Moving Canvas Media in Evans. The commercial, which featured Layne Riggs, 20, the son of former NASCAR driver Scott Riggs, aired on Fox Sports 1 last Friday during a truck race in which Layne

It’s not every day a logo you design is shown on a national TV show, but that’s exactly what happened to Wes Roberts. Roberts, the owner of Skysong Creative, a local graphic and web design firm, designed a logo that appeared on a new competition show called “BBQ USA” on the Food Network. Kurt Mueller, his friend and pit master for Atomic City Smokers, a competition and catering barbecue team based in North Augusta, asked him to design the logo. The team appeared on the show’s second episode, which aired

In 2016, a blind man sued Domino’s Pizza because he couldn’t place an order using the company’s website or app. A federal court judge ruled against the pizza chain because its site wasn’t compliant with the Americans with Disabilities Act. That legislation applies to not only large corporations but also your business, according to Mike Parsons. Parsons, digital strategist with M3 Agency in Augusta, and Ann Campbell-Kelly, Director of Development & Communications at Walton Options for Independent Living, discussed the importance of ensuring business websites are ADA compliant on Thursday,

Brad Kirkland, CEO of Graphix Resource, wears many hats. He is a graphic designer, a website developer, and a marketing guru for small businesses looking to connect with customers. His Graphix Resource company also offers imprinted apparel, vehicle wraps, commercial printing, and custom signage. He is a visionary whose success is built on strong faith and giving back. This is why Kirkland is giving away a $5,000 lighted sign to some lucky business owner. It fits his mission, goals, and values. “A business with no sign is a sign of