Do you really know who your customer is and where you should place your advertising dollars? Kate Sanders shares an example of how media choices to reach your customers may not be what you consume.
The Columbia County Chamber of Commerce is again offering a popular summer program to help businesses and non-profit organizations. Called the Business Institute, it is a series of four classes, held once a month through the summer. The June program, sponsored by SRP Federal Credit Union and Savannah River Nuclear Solutions, was “Telling Your Story Through Social Media.” It was led by Russell Lahodney, President and CEO of the Chamber, and David Bash of Osla Marketing and Augusta Podcasts. “It is an opportunity to address hot topics in business for
Have you wondered what percentage of your revenue to spend on marketing? Kate Sanders shared this critical info at “Inspire 24” and by clicking here, you can be up to speed!
Latest data from CyberSeek (www.cyberseek.org) finds the demand for cybersecurity talent is continuing to outpace the number of trained workers available for the positions. This is despite the growing availability of education and training programs. Cyberseek estimates workers are available for just 85% of the cybersecurity jobs nationwide. It says there are more than 1.2 million people employed in cybersecurity, but more than 225,000 are still needed to close the gap. This month, the Georgia Cyber Innovation and Training Center is sponsoring a series of camps to get students on
Dr. Brooks Keel, President of Augusta University, is spending his final weeks leading the institution. Keel assumed the presidency in July 2015. It marked a coming home for him. An Augusta native, he received his undergraduate degree from what was then Augusta College. He stayed to complete his graduate degree at the Medical College of Georgia (MCG). Among his career stops, Keel was Vice Chancellor of Research and Economic Development at Louisiana State University in Baton Rouge. He followed that with a move to Statesboro to become President of Georgia
While I am not running for office, like most of us, I am concerned about the direction of our country. Like most readers of Augusta Business Daily, I am most concerned with how this direction impacts business and our country’s economy. In a little over three weeks, our two presidential candidates are scheduled to participate in the first of two debates prior to the election. Hopefully, this debate will enlighten us on how each candidate plans to address the issues that impact us the most. Unfortunately, I am not too
At ABD’s recent Inspire 2024 Conference, Kate Sanders breaks down the rule of thumb for successful business marketing strategies. Her breakdown by industry could be helpful for your business.
This week, more than 150 students are in town for the largest CyberPatriot Camp ever held. The camp hosted by the Alliance for Fort Eisenhower began yesterday and runs through Friday, June 7. The so-called Standard CyberPatriot Camp is designed for beginners with no prior cybersecurity knowledge and covers topics such as the CyberPatriot competition, cybersecurity careers, cyber ethics, online safety, computer fundamentals, virtual machines, and cyber threats. Following this, from June 24-28, the team will make history again by hosting the largest Advanced CyberPatriot Camp in the nation’s history.
The man leading one of the largest, non-manufacturing, employers in the Augusta area is preparing to step down. Dr. Brooks Keel, President of Augusta University (AU), will be retiring from the position effective June 30, 2024. He assumed the role in July 2015. Prior to his arrival, the Health Sciences campus downtown and the Summerville campus suffered a year-after-year decline in enrollment. Annual decreases ranged from 1.4% to 5.9% for a yearly average decline of 3.2% between 2010 and 2015. The turnaround began his first year as president. “We have
When your business #s aren’t where you want them to be and you need to make adjustments, it’s easy to say you’ll just make the cuts in your marketing budget. Not so fast. Kate Sanders shared why it’s important to keep spreading your word at ABD’s recent Inspire 2024 Conference.
