Gathering insights into what customers are looking for in a product can help brands stay ahead of the competition and drive growth. Isn’t this what we all want? Kate Sanders shares how to accomplish your goals at ABD’s recent Inspire 2024 Conference.
During my three-week hiatus from writing this column earlier this month, Augusta Business Daily’s publisher (Neil Gordon) and editor (Mitzi Oxford) chose to fill my usual space with what they considered “Best of” columns of mine from the past year. One of those columns was one which I wrote in December in which I made business-related predictions for 2024. (Note: Toward the end of June, I will write a column that will evaluate how accurate all of those predictions have been at the halfway point of the year.) One of
Staff at Augusta Regional Airport are tallying up the numbers following the 2024 Masters Tournament. Across the board, most are higher than for the 2023 tournament. Looking first at the number of flights, the airport traffic peaked on Friday with 645 flights. That compared to 544 in 2023, but still below the 684 the airport logged in 2022. In fact, although numbers were higher for most categories, 2024 is still overshadowed by the 2022 tournament visitors. “All our performance indicators were behind 2022. But keep in mind that 2022 was
The first day of summer is still about three weeks away, but with temperatures starting to hit 90 degrees in the CSRA, the opening of The Classic Cone ice cream shop is perfect timing. When Carrie Srnka moved from New York to Aiken in 2016, she knew she would eventually open a soft-serve ice cream business. It took a while because she also owns Wellness Deserved, which offers PEMF, Pulsed Electromagnetic Field Therapy for Humans, Horses, and Pets. For more information, click here. Another delay came when Srnka was looking
CSRA marketing expert, Kate Sanders continues her look at the sales funnel in any business. In today’s marketing mix, she delves into retaining your customers.
The Augusta Leading Economic Index (LEI) increased 0.3 percent in March from February. It is 1.6 percent higher than March 2023. The two components that contributed positively to the gain were residential building permits (up 8.8 percent) and initial claims for unemployment insurance (down 28 percent). Residential building permits have generally been on an upward trend since the financial crisis of 2008 and reflect a growing population from 535,000 in 2008 to 629,000 in 2023. Although initial claims for unemployment insurance fell, job openings also fell for the sixth consecutive
The people responsible for supporting tourism in Augusta have celebrated the annual National Travel and Tourism Week from May 19 through 25. Destination Augusta threw two parties to mark the importance of the week, including the 5th anniversary of a shop designed to draw people downtown. Augusta & Co. at 1010 Broad Street, opened its doors in 2019. It serves as a Welcome Center and clearinghouse for what the city offers. “We did our homework and our research, including getting input from our customers. Augusta & Co. was purposefully designed
As a branding strategist, Kate Sanders is on the cutting edge of what businesses need to know to succeed. As the sales funnel has changed over the years, she shared the important keys to success at ABD’s recent Inspire 2024 Conference.
Seated together at the intersection of education, technology, and workforce development, representatives from Strom Thurmond High School (STHS) and Self Regional Healthcare signed an innovative, long-term partnership recently that promises to join student career aspirations and community workforce needs hand in hand. The new agreement announces Self Regional Healthcare’s commitment to take the lead as the title sponsor and community partner of Strom Thurmond High School’s Human Services and Business Academy. The new academy will now be recognized as the Self Regional Healthcare Human Services and Business Academy. The heart
Kate Sanders is a force of nature when it comes to sales and marketing. At the recent ABD Inspire 2024 Conference, she shared some changes in the sales funnel that could help your business grow.
