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B2B Stories

Counting down the final days of Augusta University leadership

The man leading one of the largest, non-manufacturing, employers in the Augusta area is preparing to step down. Dr. Brooks Keel, President of Augusta University (AU), will be retiring from the position effective June 30, 2024. He assumed the role in July 2015. Prior to his arrival, the Health Sciences campus downtown and the Summerville campus suffered a year-after-year decline in enrollment. Annual decreases ranged from 1.4% to 5.9% for a yearly average decline of 3.2% between 2010 and 2015. The turnaround began his first year as president. “We have

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Dana Lynn McIntyre June 3, 2024 No Comments
B2B Podcasting

Don’t let your marketing be an afterthought

When your business #s aren’t where you want them to be and you need to make adjustments, it’s easy to say you’ll just make the cuts in your marketing budget. Not so fast. Kate Sanders shared why it’s important to keep spreading your word at ABD’s recent Inspire 2024 Conference.

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Kate Sanders June 3, 2024 No Comments
B2B Podcasting

Influencer marketing 101

Who do you know? An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. At the recent ABD Inspire 2024 Conference, Kate Sanders advised businesses to find who you know.

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Kate Sanders June 2, 2024 No Comments
B2B Stories

Downtown businesses kick off weeklong event today

Who is your buddy business? Local merchant association Downtown Soul City is hosting Buddy Week – a weeklong celebration of community and friendship between downtown businesses. During the week, the public can get a glimpse of behind-the-scenes footage of their favorite spots downtown to show everyone just how much fun they have working together. The week will end on National Best Friends Day, June 8, where participating businesses will offer incentives to customers who visit the “buddy” locations. The public can engage with the businesses on social media through posts

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Mitzi Oxford June 2, 2024 No Comments
B2B Podcasting

CSRA flying high with expansion, re-opening, and a movie

It’s been a busy week in the CSRA with the unveiling of the Augusta Airport multi-million dollar expansion, the re-opening of Piedmont’s Summerville location, and a new movie filming. Mike Petchenik has the details in today’s Biz Bits.

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Mike Petchenik June 2, 2024 No Comments
B2B Stories

Fostering success with apprenticeships

The importance of apprenticeships in developing a successful career was highlighted during the Augusta Metro Chamber of Commerce’s Women in Business luncheon in May. Three women who have skillfully navigated training, internships, and apprenticeships led the presentation. Wennie Squires is the Cyber Career Success Coordinator at the Georgia Cyber Innovation & Training Center with Augusta University. She was joined by Booboo Roberts, Program Manager, and Abigail Bowman, College Partner, for the Apprenticeship School and Pipeline Development Training Workforce Programs with the SRS Apprenticeship Program. Roberts said the three main contractors

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Dana Lynn McIntyre June 2, 2024 No Comments
B2B Podcasting

Make your business pop with video

Video is on the shortlist of driving business. If you haven’t introduced that format in your marketing, the clock is TikTok-ing. Kate Sanders dives into some of the best ways to capture your next customers at ABD’s recent Inspire 2024 Conference.

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Kate Sanders May 30, 2024 No Comments
B2B Podcasting

Marketing your Biz in a different world

How and why your customers find your business has changed dramatically in the past few years. As a marketing expert, Kate Sanders shared best practices for finding customers at the recent ABD Inspire 2024 Conference.

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Kate Sanders May 29, 2024 No Comments
B2B Podcasting

Driving growth in 2024

Gathering insights into what customers are looking for in a product can help brands stay ahead of the competition and drive growth. Isn’t this what we all want? Kate Sanders shares how to accomplish your goals at ABD’s recent Inspire 2024 Conference.

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Kate Sanders May 28, 2024 No Comments
B2B Stories

Changes in College Football Will Continue to be Driven by Dollars (and Sense?)

During my three-week hiatus from writing this column earlier this month, Augusta Business Daily’s publisher (Neil Gordon) and editor (Mitzi Oxford) chose to fill my usual space with what they considered “Best of” columns of mine from the past year. One of those columns was one which I wrote in December in which I made business-related predictions for 2024. (Note:  Toward the end of June, I will write a column that will evaluate how accurate all of those predictions have been at the halfway point of the year.) One of

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Dr. Rick Franza May 28, 2024 No Comments
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