B2B Stories

B2B Stories

Knowing your “order winners” and “order qualifiers”

Regular readers of this column know that I am teaching two courses this semester: a graduate course in Strategic Management and an undergraduate course in Operations and Supply Chain Management. While the topics covered in these courses will diverge throughout most of the semester, they start out in a very similar place for important reasons. In the first couple of weeks of both courses, I spent a significant amount of time on how firms compete in their markets. Since strategy is all about determining how to devise a plan for

Dr. Rick Franza August 29, 2023 No Comments

B2B Podcasting

What is the secret of success for ADP?

They are seen as a model of how to do it right from recruiting to retention, training, and support programs. What makes ADP tick? Mike Petchenik has the 411 in today’s Biz Bits.

Mike Petchenik August 28, 2023 No Comments

B2B Stories

Simon Says: Struggles for Startups

A couple of weeks ago, ABD ran a story about Clubhou.se and startups. Eric Parker, president and CEO of Make Startups stated that only 17% of entrepreneurs were able to get funding, while Congressman Rick Allen bemoaned the bureaucracy that inhibits startups. A new paper published by the Federal Reserve Bank of Atlanta sheds further light on business startups. They use applications for Employer Identification Numbers (EINs) as a measure of entrepreneurial idea generation. They then track how many of these ideas and EIN applications turn into employer businesses within

Dr. Simon Medcalfe August 28, 2023 No Comments

B2B Podcasting

Big boost for CSRA workforce

With the labor market showing some recent ups and downs, Mike Petchenik reports on some positive news for area workforce development in today’s Biz Bits.

Mike Petchenik August 27, 2023 No Comments

B2B Stories

5 steps to a successful marketing campaign

Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their

Bert Dean August 27, 2023 No Comments

B2B Stories

Chamber hosts roundtable for business owners

The owner of a fledgling business in North Augusta is looking for advice on drawing customers to her website. Kizzy Harris started her business about a year ago. Little Mizz Cutties is a web-based, kid’s boutique offering clothing, seasonal items, and accessories. “I sell kids clothing from infants to maybe five, six seven. I’m looking for ways to learn how to promote my business more to get more revenue,” she said. “I’m interested in different grants and stuff for small businesses. So, I’m just out here trying to get ideas

Dana Lynn McIntyre August 27, 2023 No Comments

B2B Stories

Mondays with Rick: Taking a stand on social issues can be tricky

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he examines the risks of businesses becoming involved in national social issues. The interview has been edited for clarity and impact. ABD: In the past few months, we’ve seen a backlash against some companies, most notably Bud Light and Target, for their stand on controversial social issues. Is it a good idea for a company to take such a stand? Rick: My answer is, it

Gary Kauffman August 27, 2023 No Comments