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B2B Stories

Mondays with Rick: Increase your business opportunities through digital marketing

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the importance of digital marketing. The interview has been edited for clarity and impact. ABD: We hear a lot about digital marketing, but I think for many companies that is still a somewhat vague and confusing term. What is digital marketing and how does it differ from traditional marketing? Rick: Marketing is any way of providing your message and can be done through

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Gary Kauffman February 26, 2023 No Comments
B2B Stories

Construction begins on Golden Harvest Food Bank expansion

Business leaders broke ground yesterday on a new facility with a simple goal: increase healthy food options at the Augusta Golden Harvest Food Bank. Called the Produce Rescue Center, it will substantially increase the amount of perishable food, particularly produce, the food bank can store. The $5.5 million facility will take about a year to complete. It will increase access to more meat, produce, and dairy products to families across the food bank’s coverage area. Golden Harvest President and CEO, Amy Breitmann said $3.7 million came from a COVID-19 relief

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Dana Lynn McIntyre February 23, 2023 No Comments
Entrepreneurs

FREE webinar today offers minority-owned business coaching in the CSRA

Whether you are an entrepreneur or you’ve been in business for decades, one of the biggest challenges is how to effectively reach and engage with your target audience. A great product or service won’t matter if you aren’t reaching the customer who needs or wants what you’re offering. As ABD recently reported there’s a large disparity in the number of minority-owned businesses in the CSRA. Less than 10% of all businesses are owned by minorities and most are sole proprietorships. In a partnership with Google, business coaches like Angelina Darrisaw

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Mitzi Oxford February 22, 2023 No Comments
B2B Stories

Augusta Chamber program focuses on imposter syndrome in the workplace

You may not know exactly what imposter syndrome is, but you’re probably familiar with its symptoms, which include feelings of unworthiness that plague you, despite the praise you receive from others. That was the topic of this month’s Augusta Metro Chamber of Commerce Women in Business Program, which took place yesterday. The guest speaker was Triyoko Boatwright, senior talent management and diversity, inclusion, and belonging specialist with Textron Specialized Vehicles, who discussed “Imposter Syndrome in the Workplace.” Boatwright defines imposter syndrome as “chronic feelings of fraudulence, self-doubt, and inadequacy.” She

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Josh Heath February 21, 2023 No Comments
B2B Stories

Simon Says: Upper-tier hotels have the upper revenue hand

Last week, I reported occupancy rates and revenue per available room for the hotel industry in Richmond County. Averages, however, do not provide information on the complete distribution. Upper-tier hotels had a better year than the average. Occupancy rates were up 0.7% (the average was a decrease of 8.8%), and revenue per available room was also up 0.7% (the average was down 4.5%). Total revenue for upper-tier hotels was 7.7% higher compared to a 4% decline on average. Upper-tier hotels represent 23 percent of all hotels in Richmond County, and

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Dr. Simon Medcalfe, AU Economics Professor February 21, 2023 No Comments
Entrepreneurs

Can businesswomen dance their way to a better work/life balance?

In business, body language and self-confidence can often be the difference between success and failure. Dancers are trained to be masters of both. As you dance, you increase self-awareness by monitoring how your body is moving. Many professionals, including athletes and actors, take dance classes for that very reason. Several Augusta businesses are supporting an upcoming event on February 26, from 2:00 p.m. until 5:00 p.m. at Sol Food Kitchen, 471 Highland Avenue, in Augusta. Immerse, which features dancing, self-care exercise, massages, a cocktail hour, and giveaways. Immerse is the brainchild of

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Mitzi Oxford February 20, 2023 No Comments
B2B Stories

Augusta Mayor to speak at Columbia County Republican Party event Saturday

Garnett Johnson serves as the City of Augusta’s 85th Mayor, but he understands the city’s success is largely dependent on the success of its surrounding counties. Johnson, who also owns Augusta Office Solutions, will be one of the speakers at the Columbia County Republican Party’s February Breakfast Meeting on Saturday, beginning at 9 a.m. at Mi Rancho Mexican Restaurant located at 4010 Gateway Blvd., #1 in Grovetown. The other speaker at the event will be Columbia County Commission Chairman and Vice President of Recruiting & Staffing for MAU Workforce Solutions,

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Josh Heath February 20, 2023 No Comments
B2B Stories

Mondays with Rick: Running a small business comes with risks

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about risk management practices. The interview has been edited for clarity and impact. ABD: Being in business, even just starting a business, always carries risks. That requires some way to manage them. So how does one assess and manage those risks? Rick: Risk management is important in business because you can never think of everything. So you identify the potential risks that can undermine

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Gary Kauffman February 19, 2023 No Comments
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