B2B Stories

B2B Stories

Goodwill Industries to expand on Furys Ferry Road

Goodwill Industries of Middle Georgia and the CSRA are planning to breathe new life into the former Georgia Bank & Trust building in front of its complex on Furys Ferry Road, according to Karen Lee Davis. Davis, the non-profit organization’s Director of Marketing and Public Relations said the building, which has been vacant for many years, will be transformed into a welcome center that will house the Helms College admissions office, the CEO, and the marketing team. “It will really pull together everything we have happening on this campus,” she

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B2B Stories

Americans eating out less as inflation tightens

Inflation and record-high gas prices are beginning to affect one of Americans’ favorite pastimes – eating out. Research by Acosta, a marketing firm in Jacksonville, found that 54 percent of Americans report dining out less. When they do go out, they are more selective in where they go and what they order. About a third of those surveyed said they’re choosing less expensive restaurants or less expensive menu items when they dine away from home. This is a blow to the restaurant industry just beginning to recover from shutdowns during

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B2B Stories

Simon Says: Inflation slightly higher in South, more to come

The rate of increase in the Consumer Price Index fell in April to leave the headline national inflation rate at 8.3 percent, but the inflation rate for the South was higher than the national rate at 8.8 percent. The main reason why the rate of inflation fell was a decline in gasoline prices of 6.1 percent in April. However, gas prices have been rising again in May and so the inflation rate is likely to increase again. Of growing concern for inflation is food prices, especially wheat. The war in

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B2B Stories

Chamber and Augusta Magazine select annual Top 10 list

Growing up in Augusta, Charles Jimenez thought there were few opportunities to succeed in this city. Jimenez, now Senior Mortgage Advisor and branch manager of New American Funding, is one of 10 young professionals selected by the Augusta Metro Chamber of Commerce and Augusta Magazine for their 2022 list of the Top 10 in 10 Young Professionals to Watch. “I just wasn’t exposed to professional success,” he said. “Being selected to receive this recognition validates the journey I have taken to get to this point.” Since 2009, the Chamber and

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B2B Stories

Local marketing executives discuss branding at Chamber event

David Ray serves as co-owner and General Manager of Cyber City Circuits, Augusta’s largest electronics manufacturer. But Ray admits he still has more to learn about branding. That’s why he attended the Augusta Metro Chamber of Commerce’s Third Thursday Business Builder event on Thursday, May 19. Kate Sanders and Cynthia South with the Alison South Marketing Group presented strategies for building a strong brand and effectively conveying it to potential customers. “Your brand is your identity and how people interact with your company,” Ray said. Sanders, Alison South’s Chief Operating

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B2B Stories

Learning to give to get from fast-food giant

Chick-fil-A is a prime example of fine marketing practices. Building off a three-year stint marketing their catering program I can tell you, they really have a great operation. When I was hired, I studied everything that I could to learn about their culture. In my studies, I learned of their history and how they got to become such a household name just by selling the simplest of menus and featuring their signature chicken sandwich. As my career journey continued, so did my opportunities to translate their marketing techniques into my

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B2B Stories

More pain coming at the gas pumps

In the coming months, you may be able to increase the value of your car simply by filling the gas tank. The average national per gallon price of gas is now at a record $4.589, but experts predict it will go higher – may be significantly higher. Georgians have enjoyed some of the lowest per-gallon prices in the country, thanks to a suspension of the state’s gas tax. But that suspension is supposed to end on May 31 and if it’s not extended, on June 1 gas will increase by

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B2B Podcasting

Free Access: What to look for in a computer upgrade

When it’s time to upgrade your computer, there are a few things to consider – including one that’s a year or two old. Patrick Reynolds of Crosslink Consulting gives tips on the most important things to look for in a new computer.

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